Sophie Baqué

Latest articles by Sophie Baqué

Reconciling e-commerce and stores: what are the best practices of phygital?

In terms of omnichannel and phygital retail, winners are rare. How do you bring a Web offer into the physical store? What can DNVB and ONVB teach traditional retailers? Is omnichannel a way to...

7 October 2022

Sephora Singapore adds consumer reviews into the store experience

…After a phase of qualitative studies in Shanghai and Singapore, Sephora inaugurated a new concept called “Asia store of the future” in Singapore on September 23, 2022, on 425...

29 September 2022

[Confidential] Guillaume Apostoly to join as C.I.O. for Sephora

…According to our sources, Guillaume Apostoly, Chief Information Officer of Maisons du Monde and member of the Board, is about to join Sephora (LVMH). He will replace Anziz El Ahdj, who has...

27 September 2022

[Case study] Makro Belgium cut the equivalent cost of 200 full-time staff

BackgroundIn Belgium, the hypermarket chain Makro (sold by Metro AG to the investment company Bronze Properties in the summer of 2022) operates 6 stores and has an annual turnover of €500...

27 September 2022

ID Kids to test SoftPOS payment

…In a bid to make a payment experience more transparent, the ID Kids childcare retailer will be testing “SoftPOS” mobile payment in stores from 2023. This new payment trend...

23 September 2022

[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

…The contextAlthough for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the...

23 September 2022

How ManoMano engages trade customers digitally

Faced with the expansion of Screwfix (Kingfisher) in Europe, ManoMano is enhancing its app dedicated to B2B customers with a new loyalty programme. The marketplace, which generates 20% of business...

20 September 2022

UK: Boots to roll out marketplace with Mirakl

…The British drugstore chain Boots (a subsidiary of Walgreens Boots Alliance, 2021 turnover of US$133 billion, up 7.5%) will launch a digital marketplace in spring 2023 with Mirakl...

19 September 2022

[Amazon Results] Amazon caught by rising inflation and end of Covid

In Q2 2022, Amazon's total revenue fell by 4.6% year-on-year. After falling 3% in Q1 2022, online sales fell another 0.5%.

19 September 2022

Yes Ad : marketing and commercial actions in a world without leaflets ?

If the subject of zero leaflets is not new in the retail sector, it depends on the ambition and freedom of each company. In 2022, inflation, environmental and legal constraints have created an...

8 September 2022

Walmart speeds up stock management with Vizpick and Blue Yonder

During the company’s Q2 earnings conference call (which ended on July 29, 2022), Walmart announced increased efficiency and speed for inventory management at 4,500 U.S. stores. The...

2 September 2022

[Data] The state of the quick commerce market in France

What is the size of the quick commerce market in France? Why is it no longer growing? The data provided to mind Retail by IRI and Fox Intelligence highlight the main trends in this market in the...

1 September 2022

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Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...

13 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

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Italy seizes €27.4 million from CEVA Logistics for fraud and undeclared labour

On March 3, 2026, Italian tax authorities announced the seizure of €27.4 million from two Italian subsidiaries of French supply chain specialist CEVA Logistics, itself a subsidiary of the...

5 March 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

Following a complaint from the FTC, Walmart agrees to pay US$100 million to Spark delivery drivers

On February 26, 2026, Walmart (2025 revenue: US$713.2 billion, up by 5.1% at constant rates) agreed to pay US$100 million in response to allegations of misleading compensation to delivery drivers...

4 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

Faced with sluggish demand, The Home Depot and Lowe’s cut 1,400 jobs and reaffirm a B2B focus

In the United States, with the home improvement and D.I.Y. market under pressure, retail leaders are reorganising. Home Depot and Lowe's, respectively No. 1 and No. 2 in the market, announced...

25 February 2026

Search AI : in the retail sector, 25% of AI queries are transactional

For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...

2 March 2026