Sophie Baqué

Latest articles by Sophie Baqué

[Confidential] Guillaume Apostoly to join as C.I.O. for Sephora

…According to our sources, Guillaume Apostoly, Chief Information Officer of Maisons du Monde and member of the Board, is about to join Sephora (LVMH). He will replace Anziz El Ahdj, who has...

27 September 2022

[Case study] Makro Belgium cut the equivalent cost of 200 full-time staff

BackgroundIn Belgium, the hypermarket chain Makro (sold by Metro AG to the investment company Bronze Properties in the summer of 2022) operates 6 stores and has an annual turnover of €500...

27 September 2022

ID Kids to test SoftPOS payment

…In a bid to make a payment experience more transparent, the ID Kids childcare retailer will be testing “SoftPOS” mobile payment in stores from 2023. This new payment trend...

23 September 2022

[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

…The contextAlthough for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the...

23 September 2022

How ManoMano engages trade customers digitally

Faced with the expansion of Screwfix (Kingfisher) in Europe, ManoMano is enhancing its app dedicated to B2B customers with a new loyalty programme. The marketplace, which generates 20% of business...

20 September 2022

UK: Boots to roll out marketplace with Mirakl

…The British drugstore chain Boots (a subsidiary of Walgreens Boots Alliance, 2021 turnover of US$133 billion, up 7.5%) will launch a digital marketplace in spring 2023 with Mirakl...

19 September 2022

[Amazon Results] Amazon caught by rising inflation and end of Covid

In Q2 2022, Amazon's total revenue fell by 4.6% year-on-year. After falling 3% in Q1 2022, online sales fell another 0.5%.

19 September 2022

Yes Ad : marketing and commercial actions in a world without leaflets ?

If the subject of zero leaflets is not new in the retail sector, it depends on the ambition and freedom of each company. In 2022, inflation, environmental and legal constraints have created an...

8 September 2022

Walmart speeds up stock management with Vizpick and Blue Yonder

During the company’s Q2 earnings conference call (which ended on July 29, 2022), Walmart announced increased efficiency and speed for inventory management at 4,500 U.S. stores. The...

2 September 2022

[Data] The state of the quick commerce market in France

What is the size of the quick commerce market in France? Why is it no longer growing? The data provided to mind Retail by IRI and Fox Intelligence highlight the main trends in this market in the...

1 September 2022

For Decathlon Belgium, consumer reviews boost in-store conversion

…In Belgium, Decathlon (sales of €13.8 billion in 2021, up by 11% compared to 2019) considers consumer reviews as a lever to convert an enquiry to sales. The sporting goods retailer...

26 August 2022

Pinduoduo : Imminent launch in the U.S.A.

Chinese online retailer Pinduoduo wants to compete with Amazon to find new growth drivers, at a time when the Chinese economy is slowing down (G.D.P. grew by 0.4% in Q2 2022 year-on-year, after a...

24 August 2022

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Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage

On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...

27 October 2025