Most read articles by Sophie Baqué
Criteo appoints Gregory Mialhe as Retail Media Director for France
Criteo announced on December 16 the appointment of Grégory Mialhe as Retail Media Director for France. The former Director of Marketing and Direct Sales at Retailink by Fnac Darty...
22 December 2025
Walmart and Instacart bet on AI agents to simplify basket creation
In the U.S.A., Walmart has partnered with Pinterest and Instacart with ChatGPT to simplify and speed up the creation of online grocery baskets. Details below.
12 December 2025
Reelevant raises €6 million in Series A
The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in...
29 April 2025
Karine Abbou: “Since the arrival of Chat GPT, there’s been an earthquake at Google”
Generative AI was born in the U.S.A. in November 2022. Where do American retailers stand? On the whole, the Americans, like the French, are in the early stages of this process. On the surface...
31 August 2023
Latest articles by Sophie Baqué
Reconciling e-commerce and stores: what are the best practices of phygital?
In terms of omnichannel and phygital retail, winners are rare. How do you bring a Web offer into the physical store? What can DNVB and ONVB teach traditional retailers? Is omnichannel a way to...
7 October 2022
Sephora Singapore adds consumer reviews into the store experience
…After a phase of qualitative studies in Shanghai and Singapore, Sephora inaugurated a new concept called “Asia store of the future” in Singapore on September 23, 2022, on 425...
[Confidential] Guillaume Apostoly to join as C.I.O. for Sephora
…According to our sources, Guillaume Apostoly, Chief Information Officer of Maisons du Monde and member of the Board, is about to join Sephora (LVMH). He will replace Anziz El Ahdj, who has...
27 September 2022
[Case study] Makro Belgium cut the equivalent cost of 200 full-time staff
BackgroundIn Belgium, the hypermarket chain Makro (sold by Metro AG to the investment company Bronze Properties in the summer of 2022) operates 6 stores and has an annual turnover of €500...
27 September 2022
ID Kids to test SoftPOS payment
…In a bid to make a payment experience more transparent, the ID Kids childcare retailer will be testing “SoftPOS” mobile payment in stores from 2023. This new payment trend...
23 September 2022
[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS
…The contextAlthough for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the...
How ManoMano engages trade customers digitally
Faced with the expansion of Screwfix (Kingfisher) in Europe, ManoMano is enhancing its app dedicated to B2B customers with a new loyalty programme. The marketplace, which generates 20% of business...
20 September 2022
UK: Boots to roll out marketplace with Mirakl
…The British drugstore chain Boots (a subsidiary of Walgreens Boots Alliance, 2021 turnover of US$133 billion, up 7.5%) will launch a digital marketplace in spring 2023 with Mirakl...
[Amazon Results] Amazon caught by rising inflation and end of Covid
In Q2 2022, Amazon's total revenue fell by 4.6% year-on-year. After falling 3% in Q1 2022, online sales fell another 0.5%.
19 September 2022
Yes Ad : marketing and commercial actions in a world without leaflets ?
If the subject of zero leaflets is not new in the retail sector, it depends on the ambition and freedom of each company. In 2022, inflation, environmental and legal constraints have created an...
Walmart speeds up stock management with Vizpick and Blue Yonder
During the company’s Q2 earnings conference call (which ended on July 29, 2022), Walmart announced increased efficiency and speed for inventory management at 4,500 U.S. stores. The...
2 September 2022
[Data] The state of the quick commerce market in France
What is the size of the quick commerce market in France? Why is it no longer growing? The data provided to mind Retail by IRI and Fox Intelligence highlight the main trends in this market in the...
1 September 2022
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E-retail media solidifies brand–retailer relationships
According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...
2 February 2026
Marketplaces: Stockly enters  Switzerland with MediaMarkt, Decathlon, Galaxus and Manor
After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...
30 January 2026
Retail tech: major trends for 2026
In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...
Bonus textile repair: a virtuous scheme held back by a shortage of skills
Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...
29 January 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round
After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...
11 January 2026
2
With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol
Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...
13 January 2026
3
Circana: French e-commerce ended 2025 with strong growth, hypermarkets continue to decline
After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was...
4
2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation
(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...
13 January 2026
5
Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US
While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction. During the...
15 January 2026
6
2026 Trends – How far should retailers open the door to AI Search engines ?
(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...