Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Celio takes over the Camaïeu brand, but not the customer base
Four years after the implementation of the GDPR, Camaïeu's customers have finally not seen their data go to the highest bidder.
13 December 2022
Retail sales fall in Europe, signalling a likely recession
While retail sales are holding up in the U.S.A. they fell sharply in Europe in October 2022. As retailers firm up annual budgets, the scenario of a recession seems to be confirmed.
8 December 2022
Amazon Fresh and Tesco Get Go roll out in London
In the U.K., Amazon currently operates 19 standalone stores, including 18 in London. While this is a far cry from the 260 units planned by 2024, which were announced at launch in March 2021...
8 December 2022
Primark : expansion with smaller formats
If store traffic and sales remain below 2019 levels, the discreet fashion retailer is relaunching a sustained expansion while rationalized square metres. It also confirms no home delivery.
7 December 2022
Confidential. Citrus Ad to open an office in Dubai
Advertising technology company Citrus Ad (owned by Publicis Group since 2021) is building a team in the United Arab Emirates. According to Alban Villani, C.E.O. EMEA, “We are in the process...
6 December 2022
UK: Burberry and Mulberry penalised by the end of the tax refund for tourists
At a time when American tourists are returning to continental Europe, the abolition of the V.A.T. refund (effective from 2021) is holding back sales for British retailers.
6 December 2022
Amazon: 10,000 redundancies expected and disposals in India
After doubling employees between 2020 and 2022, Amazon is now taking a step back. On November 17th 2022, the e-commerce giant announced a staff reduction plan to balance slowing online...
Guillaume Motte takes over as head of Sephora Worldwide
While the beauty retailer returned to the 2019 levels of activity, Guillaume Motte will have to complete omnichannel and digital acceleration to defend against increased competition in the U.S.A.
1 December 2022
Sélim Chidiac (L’azurde): “Online, 20% of customers use the Tabby split payment solution”
Sélim Chidiac, C.E.O. of the L'azurde jewellery group, which has historically focused on wholesale, presents his strategic directions for increasing direct distribution. This includes deployment...
28 November 2022
ManoMano launches a Black Friday for professional clients
The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November, 2022.
Robotic manufacturing: denim specialist Unspun opens in Hong Kong
Unspun, the American brand of "zero waste" jeans based on a silhouette scanning technology and a 3D weaving technique, opens its first physical store in Asia.
25 November 2022
U.S.A.: Retailers’ stocks levels continued to rise in Q3 2022
Eager to attract Black Friday shoppers and streamline older inventories, U.S. retailers are competing via promotional pressure. In the U.S., inventories of the S&P 500 companies reached...
25 November 2022
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The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...