Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Unibail-Rodamco-Westfield continues to reduce debt and refocuses on Europe
Five years after the acquisition of Westfield, URW is accelerating a sale of assets in the U.S.A. to reduce debts. 
10 January 2023
Beauty. Morphe, a symbol of the fragility of influence marketing
The make-up brand, valued at US$2.2 billion in 2019, is now closing its stores in the U.S.A., following a 30% drop in turnover between 2019 and 2021. It has become a symbol of the fragility of...
6 January 2023
Furniture: Nitori leaves the U.S.A. to compete with Ikea in Asia
Faced with rising energy and transportation costs, the furniture company Nitori Holdings is reviewing a retail footprint.
6 January 2023
Beijing gives the U.S.A. full access to Chinese company accounts
According to The Information, several US-listed Chinese tech giants are cancelling plans to list in Hong Kong. Among them, Pinduoduo (capitalised at US$100 billion) and Full Truck Alliance, a...
6 January 2023
[Confidential] In France, Picnic’s will end 2022 at around €28 million in sales
Increase in frequency, conquest of Berlin and of the Paris region in Q1 2023, selective automation of fulfillment centres… While funding is tightening for quick-commerce companies, Picnic is...
Optical Center improves its e-reputation thanks to customer reviews
To improve its e-reputation, Optical Center (700 stores in 7 countries, turnover of €1 billion in 2021) joined forces with the customer review management platform Custplace in January 2018.It...
Jean-Christophe Brindeau, C.F.A.O. Retail: “The Supeco brand is the foundation of Carrefour’s retail project in Africa”
Despite a drop in volumes on a comparable basis in Cameroon, Ivory Coast and Senegal, CFAO Consumer Retail will end the 2022 financial year with sales up by 64%. Committed to a policy of rapid...
4 January 2023
Algolia : How Harry Rosen more than tripled conversion rate in 3 years
In Canada, the men's fashion chain has been integrating Algolia,Commercetools and Amplience technologies over 3 years. The firm reports a boost for sales conversion and growth of online sales.
2 January 2023
American tourists drive luxury sales in Europe
Americans, taking advantage of a dollar at the highest level for 20 years, are boosting the European luxury market. According to payment specialist Planet, during the week of Black Friday...
21 December 2022
Discount: Dollar General plans to open 1,000 stores in 2023
Buoyed by inflation, “Dollar stores” are multiplying in the U.S.A., particularly in rural areas. Dollar General (Q3 sales of US$9.5 billion, up by 11%) plans to open 1,050 stores next...
21 December 2022
Quick commerce: Getir soon leader of a consolidating market
As the French quick-commerce market is expected to exceed €250 million in 2022 according to our estimates, the takeover of Gorillas by Getir will create a European leader.
16 December 2022
Fewer branches and difficulties at franchised stores: Carrefour’s strategy amid the energy crisis
Eager to protect profitability and to reduce its workforce, Carrefour is reorganizing stores and transforming working environment. Retail mind examines the way ahead.
16 December 2022
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
3
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026