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Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
12 October 2026
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
To compete with Cdiscount, Mirakl launches a retail media offer
Mirakl, the software publisher which specializes in marketplaces with clients such as Boots and Leroy Merlin, will launch in April 2023 an e-retail media solution. The Mirakl Ads...
21 November 2022
Kiabi to open soon 70 corners in Auchan hypermarkets
Kiabi unveiled their strategic roadmap for 2023. This includes expanding products for children and babies, launching the new marketplace in Spain and Italy and massively rolling out “corners” at...
21 November 2022
Etam adopts an innovative technology to dye fabrics on demand
The lingerie retailer Etam (whose brands include Undiz and Etam, with 85% of the range from Asia and 15% from Europe) aims for a more reactive supply chain. The underwear retailer takes...
18 November 2022
Confidential. Carrefour hypermarket offer soon available on Uber Eats
After having successfully regained market share and customers for physical stores, Carrefour is investing with Uber Eats to rebuild e-commerce. 
17 November 2022
Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain
Eco-responsibility, control of unsold goods and cautious investment are all part of a supply chain as the linchpin of retail. However, as the core of issues includes rising costs, geopolitical...
9 November 2022
[Amazon Results] At nearly US$10 billion, advertising outpaces subscriptions for US giant
For the first time, Amazon's advertising revenue exceeded subscriptions revenue in Q3 2022. The services to third-party merchants, the second largest business unit, and AWS remained very dynamic...
4 November 2022
Banyan wants to bridge the first-party data gap between retailers and fintechs
The American company Banyan is developing a platform that enables retailers to feed their purchase data to financial players, in order to enrich services and applications through dedicated...
4 November 2022
Simon Property partners with Alibaba to accelerate live shopping
To strengthen business with Chinese consumers, the U.S. mall owner Simon Property unveiled a groundbreaking partnership with Alibaba, via "live shopping" sessions. The launch is scheduled for...
3 November 2022
Japan. Shein opens its first permanent store to boost omnichannel
Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November. 
3 November 2022
Germany: In 6 months, online optician Mister Spex opens 12 stores
The German online optician Mister Spex is continuing a very controlled foray into the physical world. In November 2022, it will open a first store in Switzerland. “This will be our 65th...
28 October 2022
South Korea’s Paris Baguette sets up in London and accelerates in the U.S.A.
At a time when the South Korean group SPC is under fire for working conditions, its Paris Baguette chain (4,000 bakeries worldwide, including 3,400 in South Korea and 600 in the U.S.A., China...
27 October 2022
India. Starbucks opens a Reserve flagship in Mumbai
On 18 October, Tata Starbucks India (300 coffee shops in India, including 32 openings in 2022) opened its first “Reserve” coffee shop in Mumbai in the Maharashtra district. Designed to...
27 October 2022
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
23 October 2026
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
21 October 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
3
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
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