Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
Latest articles by Sophie Baqué
Eddie Lampert, gravedigger or saviour of Sears?
Eddie Lampert, often compared to Warren Buffet with a stellar performance of his ESL fund, has controlled Sears’s fate for 6 years. The former Goldman Sachs prodigy is now the largest...
13 February 2019
How Ikea prepares for the future
Involved in a strategical shift, the Swedish Ikea Group is widening its city-centre footprint with an array of urban stores to open this year, including in Manhattan and in Paris (in May 2019...
13 February 2019
Luxury products : Farfetch will go public
According to a recent report from Bain & Company, the global personal luxury goods market is poised to grow by 6% to 8% in 2018, and reach US$ 446 billion by 2025. Digital players are...
11 September 2018
Our tribute to Kate Spade
In June 2018, the designer and creative entrepreneur Kate Spade (aged 55) died in New York in a sadly familiar case of depression illness. Born in Kansas City in 1962, Spade started working in New...
10 June 2018
India : Wal-Mart invests US$ 16 billion in the e-retailer Flipkart
As Walmart scales back in Brazil and in the U.K. the world’ largest retailer by sales has just signed a US$16 billion deal for 77% of Flipkart, India’s fast-growing e-merchant. The...
25 May 2018
Vincent Rey, Madura : “Our next showroom will have a zero inventory policy”
A discussion with Vincent Rey, C.E.O. of Madura’s home decoration retailer.
20 March 2018
Brazil : Diniz supports Noel Prioux as C.E.O
In Brazil, Carrefour’s largest foreign market by sales, Noël Prioux replaces Charles Demartis. Brazilian businessman Abilio Diniz, Founder of Grupo Pao de Açucar who was ousted...
17 November 2017
Nike did not need Amazon… until now
After having refused to sell via Amazon alongside its own retail channels, the sporting goods retailer Nike (sales of US$34.4 billion in the fiscal year to May 2017, up by 6%) has decided that it...
[confidential] Alibaba tests Hema Fresh, a Chinese version of Amazon Go
Mind retail has learned that China's e-commerce giant Alibaba is quietly rolling out "Hema Fresh" supermarket labs. Fully digitalized and serving as e-commerce hubs, they are part of our selection...
13 June 2017
Lego considers an alternative to plastic bricks
Eager to reduce its carbon footprint,
18 May 2017
Galeries Lafayette opens an Asian version
Similar to the U.S.A., department stores in Europe are increasingly specialised. Focussed on Asian customers, Galeries Lafayette Group opened an innovative Parisian store in
18 April 2017
Trade war between Beijing and Seoul intensifies
Accusations are rising between Beijing and Seoul. As one of the largest South Korean retail conglomerates, Lotte Group is suspected to support the U.S. missile-defence system.
18 April 2017
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
2
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
3
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
4
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
5
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
6
Walmart finally accepts in-store payments with Apple Pay and Google Pay
Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...
24 August 2026