‘Yes Advertising’: why it is over Europe By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël Bouvet, Director of France and Iberia at Shopfully, shed light on the subject.
Havas Commerce: 28% of retailers want to increase investment in AI According to Havas Commerce, while only 46% of retailers are using artificial intelligence, 28% plan to make this an investment priority by 2025. After starting with uses in marketing like chatbots, content, recommendations, pricing, CRM and logistics, the study indicates the next frontiers for this technology.
Exclusive [mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website Europe Since June 1, 2024, subscription beauty box specialist Blissim (1.2 million customers in France, 2023 turnover of around €50 million) has been capitalising on customer reviews.…
