Start-up under the microscope French start-up Gaudier pivots toward in-store customer data Originally focused on producing sampling machines and sensors for the beauty sector, start-up Gaudier, incubated at LVMH’s innovation lab, is now making a strategic shift toward in-store customer data collection through IoT. Aiming to compete with RetailNext, Footfallcam and Kepler, it has just signed a deal with L’Oréal in Mexico to equip 1,000 stores, mind Retail learned. C.E.O. and co-Founder Arthur Hagiage shares the roadmap of a start-up already working with Coty, Dior Parfums, Sephora, Burberry, Cartier, Yves Saint Laurent and Tiffany and Co.
