Hugues Chanoine, Hygie31: “In a year, our retail media revenue jumped 25% to €1 million” Expansion of a physical network, e-commerce upgrades, developing retail media, overhaul of digital tools... With little media exposure, the Hygie31 group—which operates 1,519 pharmacies and 5 websites in 7 countries—is undergoing a major transformation of an omnichannel ecosystem. With e-commerce accounting for 3.3% of business in 2024, the M.D. of the group's digital subsidiary, Hugues Chanoine, tells mind Retail about the new projects and future ambitions.
