Loyalty

London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty...

After raising €140 million in 2020, CRM start-up Brevo, dedicated to SMEs, completed a buy-out on December 4, 2025. U.S. private equity fund General Atlantic and British Oakley Capital, each...

Faced with a slowdown in growth (historically up by 16% in 2022 for US$227 billion in net sales, compared to 1.9% in the 3 months to May 2023 for US$52.6 billion in sales), Costco wants to improve...

On 30th June, guitar brand Fender (70% online sales by 2021) opened a first flagship store in a 77-year history in the Harajuku district of Tokyo. The American brand is looking to expand in Asia...

Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship...

On 5th June 2023, the Al Futtaim group announced the addition of new features to its “Blue” application (2.1 million users). Since the launch of the loyalty programme in June...

Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.

One year after the start of the dematerialisation of the loyalty card with Captain Wallet, the first results are encouraging for the fashion retailer. In 8 months, the value of customers who have...