[mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media Europe In a challenging retail environment, more and more retailers’ own media agencies are focusing their strategy on promoting their offline assets, particularly through DOOH, to complement their online offering. At the mind Retail Day opening conference on May 21, 2025, Florent Martini (Les Mousquetaires), Feifei Wei (Marionnaud Optimo) and Candice Mayer-Gillet (Westfield Rise) shared their action plans in this area.
