Live shopping: Asos moves closer to social commerce to compete with TikTok Shop Europe After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars,…
U.S.A: ByteDance transfers control of TikTok to investor consortium Americas On September 25, Donald Trump signed an executive order mandating the sale of TikTok’s U.S. operations, a subsidiary of ByteDance (2024 revenue: US$155 billion,…
TikTok Shop: how to build a catalogue optimised for influencer strategies Europe What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France, Germany and Italy, mind Retail interviewed Amandine Perot (Blissim), Alexandre Giraudeau (TikTok Shop), Jean-Baptiste Barat (Effinity) and Mathéo Polatian (Utopia). They detail the commercial levers brands need to know to succeed on TikTok Shop.
Free California: first flagship dedicated to live shopping on TikTok Americas Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A.…
YouTube partners with e-tailer Shopee in 3 South Asian countries Asia Faced with a dynamic growth of TikTok in South East Asia, YouTube Shopping (a subsidiary of Alphabet Inc.) and Shopee (a subsidiary of Sea Group,…
In one year, 50% of UK TikTok users have bought on TikTok Shop Americas In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.
