Malls : Simon Property accelerates data monetisation with Humana, URW continues arbitrage Americas As more Americans visited shopping centres in H1 2025, the sector’s leader Simon Property Group is expanding both data and community engagement with a new partnership with Humana. This gives a new experience for seniors that should translate into additional sources of revenue.
[mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media Europe In a challenging retail environment, more and more retailers’ own media agencies are focusing their strategy on promoting their offline assets, particularly through DOOH, to complement their online offering. At the mind Retail Day opening conference on May 21, 2025, Florent Martini (Les Mousquetaires), Feifei Wei (Marionnaud Optimo) and Candice Mayer-Gillet (Westfield Rise) shared their action plans in this area.
Klepierre expands through acquisitions, while Unibail safeguards margins with retail media Europe Just a day apart, URW and Klepierre, Europe’s two leading shopping centre operators, released robust annual results. For URW, the advertising business accounted for more than 50% of net margin in 2024.
