Valiuz and Infinity Advertising formalise alliance Europe The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be commercially operational on January 1, 2026. Primarily focused on food and D.I.Y., the new entity aims to become the European leader in retail media for fast moving consumer goods.
Valiuz signs with Auchan Spain and launches Valiuz Iberia Europe On May 13, Valiuz, the retail media agency for Mulliez brands, which will soon be integrated with Infinity Advertising, announced a partnership with Alcampo,…
Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners Europe On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains,…
