Etam Group: at Maison 123, the stores are in charge to double ownership of e-wallet loyalty cards Europe One year after the start of the dematerialisation of the loyalty card with Captain Wallet, the first results are encouraging for the fashion retailer. In 8 months, the value of customers who have adopted the digital version has been multiplied by 2. For 2023, the priority is now to recapture the sleeping part of the customer base.
