Wax

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

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Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

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BNPL: in a mature market, Alma, Klarna, Scalapay, Younited and Oney seek new growth levers

As BNPL reached maturity in France and Europe and commonplace online, players in the sector are accelerating their transformation. Longer instalments, new verticals, extended services and...

14 November 2025

Payments and e-commerce : which retail tech solutions dominate French websites?

In mid-November 2025, mind Retail analysed 50 French e-commerce websites using Wappalyzer to identify technologies installed on them. The result was 144 solutions were recorded, installed more...

20 November 2025

Payments: Wallets accelerate in a fragmented market

As retailers seek to streamline shopping journeys, payment fluidity is becoming a key conversion driver. Apple Pay, Google Pay, Samsung Pay, PayPal: wallets enable retailers to reduce delays and...

18 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

How RougeGorge brings weather data into CRM strategy

After 4 years of collaboration on personalised emails the lingerie retailer RougeGorge is accelerating with retail tech partner Reelevant, which is expanding within AFM thanks to recent contracts...

10 November 2025

Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025