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Which omnichannel fashion retailers boosted online sales during the last financial year? How has their store network evolved? What is the impact on profitability? In the 3rd edition of our barometer, which compares the performance of the world's Top 13 retailers, mind Retail reveals the e-commerce plateau that most retailers have reached. While Shein and Zalando have gained market share and posted a 2.5% net margin, it is still traditional retailers who dictate the rules of profitability and capitalisation.
The four key points
Omnichannel: for most omnichannel players, the online market share has reached a plateau. This is the case in sportswear, where it has levelled off at 20%. At H&M, Inditex, and Gap, e-commerce varies between 26% and 38%. Only Inditex and Gap continue to strengthen an omnichannel presence.
General fashion: Inditex and Fast Retailing posted double-digit sales growth in 2024 (up by 10.5% and 12.2% respectively). The Spanish company, which
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.