[Executive talks] More than 100 people were present in Paris on June 25, at Onepoint offices, for the 3rd edition of mind Retail Day. Discussions were under the theme of mastering AI acceleration and its impact on retail companies. Here is a look back at the highlights, with interventions from Antoine Pierart (Fnac-Darty), Pauline Tolila (Younited), Antoine Guillotte (Cdiscount), Camille Maire (Etam), Julien Neuschwander (Rexel),Terez Duhameau (Rakuten), Alain Mary de Farcy (Klépierre), Elise Ophele (Showroomprive), Rémi Rouet (Les Mousquetaires), Vincent Montet (Acsel), Lucie Pérus (OnePoint) and Kristofer Moisan (Smalk AI).
Key points
- Use AI to Industrialise the back-office (PDP, site…), keeping a human shield for front-office
- Steer the rapid transition from SEO to GEO/GEA: data as the key to access LLMs
- Capture peripheral margins: Retail media and payment stand out as new centres of profit and conversion
The onboarding of generative AI tools in many business processes, and in “front” within a customer journey, has b
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Article authors
Sandrine Cochard
Editorial Director of the Mind Group
Vice-présidente du GESTE
Secrétaire générale de la société Droits Voisins de la Presse
Membre du conseil d’administration du Spiil
Sophie Baqué
Chief Editor of mind Retail