Raphaële Karayan

Editor-in-Chief Mind Media

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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Rédactrice en chef de mind Media depuis septembre 2023, et responsable de la rubrique Marques et agences. Journaliste économique web et print avec 20 ans d'expérience, plus particulièrement dans les domaines de la Tech et de la transformation numérique, B2B et B2C. Passée par L'Usine Nouvelle, Usine Digitale, L'Express, L'Argus de l'assurance et le JDN. Diplômée de l'EM Lyon.

Latest articles by Raphaële Karayan

Valiuz and Infinity Advertising formalise alliance

The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be...

15 September 2025

Generative AI: according to MIT, 95% of projects do not deliver ROI

According to an MIT study conducted as part of the NANDA project, dedicated to the Internet of AI agents and published in mid-August, 95% of pilot projects carried out by companies and public...

8 September 2025

Can financial services’ offensive in the advertising arena hit the mark?

In 2024, banking and payment companies have agreed to invest in the retail media market. Like e-retailers, they are looking to leverage their 1P data, coveted for targeting capabilities in...

9 May 2025

‘Yes Advertising’: why it is over

By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël...

24 April 2025

TikTok Shop arrives in France, Germany and Italy

TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...

28 March 2025

In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

13 March 2025

Infinity Advertising becomes a wholly-owned subsidiary of Mousquetaires

Infinity Advertising, the joint advertising agency that has been marketing the retail media offerings of Intermarché and Casino supermarkets since 2021, announced on February 14 a purchase...

19 February 2025

Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

The U.S.A Department of Justice wants to dismantle Google

On October 8, 2024, the U.S. Department of Justice (DOJ) published initial proposals for remedies to break up Google‘s alleged illegal monopoly of the search and sponsored links market. The...

14 October 2024

Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a...

12 July 2024

[Cannes Lions] Retail media: professional measurement is a key to scale-up

While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...

27 June 2024

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What you absolutely must read this week

The essential content of the week selected by the editorial team.

Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent

In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Coupang’s C.E.O. resigns after data leak of 33.7 million customers

On December 10, Park Dae-Jun, CEO of South Korean e-commerce retailer Coupang (2024 revenue: US$31.5 billion up by 29%) resigned. The cause was a security breach that exposed the personal...

12 December 2025

Kroger compensates Ocado with US$350 million and scales back robotic warehouses

After improving net margin in 2024, Kroger is closing several automated Ocado warehouses. The strategy is to strengthen in-store picking and delivery partnerships with DoorDash Instacart and Uber...

12 December 2025

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

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What readers clicked on the most last month.

1

Small parcels tax: France, Italy, Romania and Benelux respond to low-cost marketplaces

Shein, Temu, AliExpress… Facing marketplaces flooding Europe with non-compliant goods, the French National Assembly voted for a €2 tax on parcels under €150 from January 2026. This level is half...

21 November 2025

2

Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent

In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...

12 December 2025

3

Price-fixing investigation: Swatch and Citizen under scrutiny in Italy

On December 9, 2025, Swiss watch groups Swatch (Tissot, Mido and Hamilton) and Japanese Citizen (Bulova, Vagary, Frédérique Constant and Alpina) were placed under investigation by...

11 December 2025

4

Italy: three executives from luxury goods group Tod’s investigated over worker exploitation

After placing Loro Piana (LVMH), Armani, Dior and Valentino under judicial administration, the Milan public prosecutor's office is now targeting Tod's. Three of its executives are under...

28 November 2025

5

Australia bans access to social networks for under‑16s

As part of the adoption of the Online Safety law Social Media Minimum Age, voted on 28 November 2025, minors aged under 16 will no longer be able to access social networks in Australia from...

2 December 2025

6

Customs duties: Costco sues the Trump administration

On November 28, Costco (net sales of US$267 billion in the fiscal year ending August 31, 2025 , up by 8.1% after 6% in 2024) sued the Trump administration, judging the tariff surcharges imposed...

5 December 2025