Sophie Baqué

Latest articles by Sophie Baqué

Alibaba and WeChat push the digital Yuan

At Alipay and WeChat Pay, the Digital Yuan, a central retail banking digital currency that originated in 2014, is now in the roll-out stage.

20 May 2022

PayPal is moving towards mobile payment in stores

The online payment platform PayPal (turnover of US$25.6 billion in 2021, up by 18%) wants to transform smartphones into payment terminals – thanks to a simple application. It announced the...

12 May 2022

Cegid signs with Tiffany & Co

;;;Tiffany & Co (a subsidiary of the LVMH group for one year) signed with Cegid to adopt the Cegid Retail unified commerce technology platform Cegid Retail Y2.

6 May 2022

Digital marketing: Wethenew partners with Adsteroid

Eager to accelerate growth, the pure-player of limited edition sneakers Wethenew, signed up with Adsteroid, a specialist in performance advertising. The DNVB, which is about to make inroads in...

5 May 2022

Galeries Lafayette and Printemps eye retail media potential

…Galeries Lafayette and Printemps are considering the potential of retail media. With margin rates of around 40%, retail media does not leave retailers indifferent. According to our...

4 May 2022

Case study: The numerical assessment of We Play Circular by Decathlon

Decathlon has set up We Play Circular, a monthly subscription allowing customers to use the whole range of a store. Luc Teerlinck, founder of the system, gives an update on the results obtained...

25 April 2022

Loyalty: Camaieu’s ‘walletised’ customers spend more

Camaieu unveils results of the merger of a loyalty card into the customers digital wallet. Results show that customers who have "walletised" a loyalty card buy more items than other customers...

21 April 2022

Mangopay is now American

Advent International acquired Mangopay, a payment solution for marketplaces,without revealing the investment. As a previous owner, Credit Mutuel Arkea is reinvesting in Mangopay as a minority...

15 April 2022

Metro, Auchan, Spar… pressure is tightening on the Russian footprint

Retailers that continue operating in Russia emphasise responsibility as employers, but are nevertheless facing growing criticism. This is a dilemma for retail multinationals, which are also...

29 March 2022

Casino opts for a split of its financial division

After a very difficult year for Casino, the pressure of the financial markets is increasing and it is time for the financial services to make big moves.

15 March 2022

USA. Professionals clients feed growth of D.I.Y. retailers

Criticism for the wave of D.I.Y. enthusiasts. In a survey published in January by Lowe’s, the majority of homeowners regret personally starting on projects that were too complex. To complete...

3 March 2022

Klarna rolls out “Buy Now Pay Later” offers

Klarna, Swedish specialist of “Buy Now, Pay Later” completed a US$639 million capital increase on June 10. This new capital values Klarna at US$45.6 billion. In March 2021, the...

21 June 2021

1…4 567 8 9

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026