Sophie Baqué

Latest articles by Sophie Baqué

[mind Retail Exclusive] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI?

As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed...

14 March 2024

Philippe Muhr, Intersport: “GenAI at the start of the chatbot funnel, helps us better assess consumer’s needs and boosts conversion”

At the 1-to-1 show in Monaco, Philippe Muhr, E-Commerce Director at Intersport, spoke exclusively to mind Retail about his transformation roadmap, and the results of the integration of GenAI into...

14 March 2024

Troubled Maisons du Monde relies on Google’s AI to keep e-commerce afloat

Maisons du Monde is unveiling a recovery plan, that focused on a new franchising model. Meanwhile, it is taking stock of how to use AI to improve performance, including digital acquisition...

13 March 2024

[mind Retail Exclusive] Carrefour disengages from Africa

According to our sources, Carrefour is progressively withdrawing from Africa, which began in 2013 with the creation of a joint venture between CFAO (55%) and itself (45%). In...

8 March 2024

Retail tech: What are the best-performing vendor technologies?

As retailers struggle to retain staff amidst more volatile demands from consumers, tech platforms refining vendor businesses are innovating in all areas. These include task planning, messaging...

7 March 2024

[confidential] Skello relies on Open-Ai to speed up the creation of sales schedules

From March onwards, Skello, which specialises in scheduling tools for in-store team members, will be integrating a generative AI function. After launching quarter-hourly planning in the summer of...

7 March 2024

After Kiabi, Primark prepares to enter India

Primark and Kiabi, two European giants in the low-price fashion sector, are looking to expand into the Indian fashion market. mind Retail takes a look at their respective strategies.

7 March 2024

Regulatory : Vietnam wants to revitalise shopping streets

Five years after the creation of the CPTPP trade agreement with the U.K., Canada, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Chile, Mexico and Peru, Vietnam is...

6 March 2024

Jérémie Levy, Converteo: “Generative AI prices are not easy to read or to budget for: we’re dealing with probabilism”

Converteo, whose almost 50% of revenue comes from the retail, beauty and luxury sectors, supports retailers in collecting, modelling, measuring and activating data. Jérémie Levy, Managing...

4 March 2024

Travel retail: China wants South-East Asia to become a visa-free zone

China is stepping up the number of agreements with neighboring countries, to relax or even lift visa policies. Since March 1, 2024, citizens of China and Thailand can travel to the other country...

1 March 2024

USA: Ikea wants to take advantage of falling valuations and acquire more malls

While e-commerce has plateaued at around 25% of sales for the past 2 years, Ingka Group (total sales €47.6 billion in 2023, up by 6.6%) is stepping up property investments. Last week, Cindy...

1 March 2024

Temu wants to open a digital marketplace to American sellers

The e-commerce platform Temu (a subsidiary of PDD Holdings, Pinduoduo’s parent company), known for low-value products, is expanding considerably. By October 2023, Temu was selling into 47...

27 February 2024

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Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...

13 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

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Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...

27 February 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Following a complaint from the FTC, Walmart agrees to pay US$100 million to Spark delivery drivers

On February 26, 2026, Walmart (2025 revenue: US$713.2 billion, up by 5.1% at constant rates) agreed to pay US$100 million in response to allegations of misleading compensation to delivery drivers...

4 March 2026

Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026