DIY

Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.

17 May 2023

Leroy Merlin arrives in Senegal with Jumia

On March 22, Leroy Merlin signed an agreement with the pure player Jumia to launch into Senegal with 700 products. Since 2019, 1,500 products of the D.I.Y. chain are already distributed by Jumia...

9 May 2023

In the U.K., B&Q and Ikea roll out urban formats

B&Q (Kingfisher group, Q3 2022 turnover of US$3.9 billion up by 1.7%) ended a partnership launched in 2020 with Asda, in order to focus on a convenience format. Eight D.I.Y. “shop in...

9 February 2023

Naterial, Comptoir des Artisans: Leroy Merlin refines its offer

The Adeo Group (2021 turnover: €32.4 billion, of which 6.6% are online sales) is to launch a Naterial showroom format dedicated to outdoor design. After Spain, Portugal, Uruguay and Georgia...

8 February 2023

The Home Depot launches new app for in-store salespeople

In the US, The Home Depot (9-month 2022 sales: US$121.6 billion, up 5.3%) has launched an application, designed in-house, to help sales people prioritise tasks. Named Sidekick and powered by...

6 February 2023

USA. Professionals clients feed growth of D.I.Y. retailers

Criticism for the wave of D.I.Y. enthusiasts. In a survey published in January by Lowe’s, the majority of homeowners regret personally starting on projects that were too complex. To complete...

3 March 2022

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

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Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Italian Golden Goose set for Chinese ownership

A year after the French children’s clothing brand Bonpoint was acquired by Chinese group Youngor, Italian luxury brand Golden Goose is next. British fund Permira (already owner of Hugo...

9 December 2025