Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries Europe MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international growth. This move comes as parent company Ceconomy, which also holds a 22% stake in Fnac-Darty, is in talks for a possible takeover by Chinese JD.com.
Exclusive [mind Retail Exclusive] MediaMarkt aims to boost after-sales service performance with AI-enhanced advisors Europe Behind the scenes of Shoptalk, mind Retail spoke with Henny Steiniger, VP of Customer Experience at MediaMarkt. She revealed her ambitions for the new after-sales chatbot enhanced with generative AI, launched in early May 2025 and designed for in-store advisors.
