Case study Pyrenex boosts e-commerce conversion rate by 67% thanks to Mollie and Shopify Europe Exclusively for mind Retail, Benjamin Wutiuyen, Head of Digital Marketing at Pyrenex, reviews the replatforming carried out in July 2024, with the integration of Mollie as payment provider alongside a replatforming on Shopify. The retailer increased conversion rate doubled business in the U.S.A. and integrated Apple Pay.