social media

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France...

In the United States, in response to Donald Trump’s decision to raise customs duties to 145% on Chinese imports and end the de minimis rule from May 2, Asian e-commerce giants Shein and Temu...

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet...

According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday...

After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?

TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.

In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in...

At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...

In June 2024, a year after launching a two-hour home delivery service in Dubai, Chalhoub’s Level Shoes (selling 250 shoe brands and two flagships in Dubai Mall and Riyadh Park Mall) decided...

With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social...

According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...

Indonesia, the most populated country in South-East Asia (270 million inhabitants), is taking action to limit the risk of the major social networks, such as TikTok, becoming a monopoly. At a...

Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship...

In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat...