social media

What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France...

22 September 2025

Customs duties: Shein and Temu raise prices

In the United States, in response to Donald Trump’s decision to raise customs duties to 145% on Chinese imports and end the de minimis rule from May 2, Asian e-commerce giants Shein and Temu...

18 April 2025

With 40% of online sales, Best Buy is banking on influence to reach a new level

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet...

10 April 2025

[mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI

According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday...

5 March 2025

Perplexity AI, Project Liberty, Elon Musk… Who will buy TikTok US?

After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?

23 January 2025

Xavier Niel joins the board of directors of ByteDance, parent company of TikTok

TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.

5 September 2024

In one year, 50% of UK TikTok users have bought on TikTok Shop

In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in...

29 August 2024

Social commerce: why Amazon needs TikTok’s audience

At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...

21 August 2024

Chalhoub launches 2-hour delivery in Riyadh with Level Shoes

In June 2024, a year after launching a two-hour home delivery service in Dubai, Chalhoub’s Level Shoes (selling 250 shoe brands and two flagships in Dubai Mall and Riyadh Park Mall) decided...

25 June 2024

Amanda Medina, Etam: “We now have real expertise on Instagram”

With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social...

12 June 2024

TikTok: 120 mins per day in France, 127 minutes for the U.K.

According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...

8 February 2024

TikTok: Indonesia is about to ban commerce on social networks

Indonesia, the most populated country in South-East Asia (270 million inhabitants), is taking action to limit the risk of the major social networks, such as TikTok, becoming a monopoly. At a...

27 September 2023

[confidential] Interflora is about to launch an unlimited delivery subscription service in Italy

Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship...

20 June 2023

In 2022, Chanel recorded 3.75 million views on WeChat

In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat...

10 January 2023

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

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Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Italian Golden Goose set for Chinese ownership

A year after the French children’s clothing brand Bonpoint was acquired by Chinese group Youngor, Italian luxury brand Golden Goose is next. British fund Permira (already owner of Hugo...

9 December 2025