Free Customs duties: Shein and Temu raise prices Asia In the United States, in response to Donald Trump’s decision to raise customs duties to 145% on Chinese imports and end the de minimis rule from May 2,…
Free With 40% of online sales, Best Buy is banking on influence to reach a new level Americas In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8.…
Exclusive [mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI Europe According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday season. The results are shown here.
Perplexity AI, Project Liberty, Elon Musk… Who will buy TikTok US? Americas After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?
In one year, 50% of UK TikTok users have bought on TikTok Shop Americas In both the UK and the USA, TikTok Shop is gaining market share in the fashion and beauty categories. In the first half of 2024, the TikTok e-commerce service became the 10th-largest e-tailer in the UK, and the 16th-largest in the USA.
Social commerce: why Amazon needs TikTok’s audience Americas At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users of TikTok (average 2 hours a day for minors) to explore Amazon products without leaving the social network.…
Chalhoub launches 2-hour delivery in Riyadh with Level Shoes Africa, Middle East In June 2024, a year after launching a two-hour home delivery service in Dubai, Chalhoub’s Level Shoes (selling 250 shoe brands and two flagships in Dubai Mall and Riyadh Park Mall) decided to extend the service to Riyadh.…
Amanda Medina, Etam: “We now have real expertise on Instagram” Interviews With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.
TikTok: 120 mins per day in France, 127 minutes for the U.K. According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an increase in commission for brands selling on TikTok Shop.
TikTok : 1h50 d’utilisation quotidienne en France, 2h07 au Royaume-Uni Selon Qustodio, TikTok est le 1er réseau social dans le monde, en termes de temps d'utilisation par les moins de 18 ans. En parallèle, le réseau social vient d'annoncer une hausse de sa commission pour les marques présentes sur TikTok Shop.
