Exclusive [mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases? Europe While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna – Harris Interactive, to which mind Retail has access, 15.5% of French people have used generative AI assistants to research a purchase. And their profile differs from that observed in the U.S.A.
