U.S.A: ByteDance transfers control of TikTok to investor consortium Americas On September 25, Donald Trump signed an executive order mandating the sale of TikTok’s U.S. operations, a subsidiary of ByteDance (2024 revenue: US$155 billion,…
TikTok Shop: how to build a catalogue optimised for influencer strategies Europe What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France, Germany and Italy, mind Retail interviewed Amandine Perot (Blissim), Alexandre Giraudeau (TikTok Shop), Jean-Baptiste Barat (Effinity) and Mathéo Polatian (Utopia). They detail the commercial levers brands need to know to succeed on TikTok Shop.
TikTok Shop launches in Japan and secures a future in Indonesia Asia ByteDance is accelerating the rollout of TikTok Shop in Asia with an imminent launch in Japan. At the same time, the platform obtained conditional approval for acquisition of Tokopedia in Indonesia, a first international market.
Ireland: TikTok Shop captured 5% of the beauty market in just 3 months Europe Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics e-tailers, Ireland is poised to follow the same trajectory.
TikTok Shop arrives in France, Germany and Italy Europe TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries.…
TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion Europe After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain,…
Free California: first flagship dedicated to live shopping on TikTok Americas Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A.…
