Exclusive [mind Retail Exclusive] After a quiet fundraising round, Newtone connects generative AI to Shopify, Salsify, and Inriver Europe Since launch in March 2024, Newtone has been aiming to industrialise content production for the e-commerce sector with generative AI LLM. According to our information, the retail tech company secured funding from Alpha Star and BPI in an initial round of fundraising and is entering a new phase of development with integrations with major e-commerce players. Founder and C.E.O. Henri de Bouteiller explains his positioning to mind Retail.