All articles

TikTok, Meta, Snapchat: how regulatory constraints are reshuffling cards for customer engagement
In Europe, the European Commission is holding TikTok accountable by demanding the redesign of an interface deemed addictive, under pressure from a strengthened regulatory framework spearheaded by...
19 February 2026
Shopping centres: in Brazil, AI reduces contract signing time by 80% at Grupo AD
In Brazil, the second-largest shopping centre owner Grupo AD (2025 revenue: 7.5 billion reais, or €1.2 billion), is deploying AI for prospecting, qualifying and negotiating commercial leases...
19 February 2026
Faced with a margin crisis, Carrefour focuses on e-commerce and automation with Vusion
On February 18, 2026, Carrefour food retailer (2025 revenue: €84 billion, up by 4.6% at constant rates, net margin halved to €385 million for a net margin ratio at 0.5% of sales due to...
19 February 2026
In 2025, French e-commerce confirmed resilience and reached 25% of non-food retail
Against a backdrop of sluggish consumption, e-commerce remained the main driver of French retail widening the gap with physical stores. According to Marc Lolivier, Fevad's General Delegate, online...
18 February 2026
How far can WhatsApp and RCS take conversion and customer loyalty?
Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...
18 February 2026
After a profitable fiscal year, Fluent Commerce raises €27 million
Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an...
U.K. : Rezolve AI acquires loyalty specialist Reward for US$230 million
London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty...
17 February 2026
Pierre Chassigneux: “b.connect will launch an automated onboarding portal for merchants”
The online passwordless authentication solution b.connect has been launched in beta test at 24 clients, including Leroy Merlin, Boulanger, Celio and Courir. The promise is to simplify user login...
16 February 2026
Criteo to launch Commerce Go self-service platform in late March 2026
The self-service element of the “Commerce Go” platform should be available by the end of the first quarter, Marc Fischli, Executive Managing Director EMEA at Criteo, told mind Media...
16 February 2026
Xavier Grand, Algolia: “The challenge is integrating the chatbot into search without deteriorating the experience”
Driven by generative AI, voice and image, e-commerce search is entering a new era. On the sidelines of AI Day, held on February 10, 2026 in Paris, Xavier Grand, CTO of Algolia, outlines a 2026...
13 February 2026
DOOH: Clear Channel Outdoor buyout opens new strategic cycle after 5 years of losses
After accumulating US$1.6 billion in net losses between 2020 and 2024, the American Clear Channel Outdoor is set to change scale. The acquisition by a consortium (led by Mubadala Capital and TWG...
13 February 2026
Retail media and AI: Mirakl Ads aims to maximise personalisation and marketplace revenue
At the age of agentic commerce, personalising recommendations becomes a key performance sales lever for marketplaces. At the AI Day organised by France Digitale in Paris, Mirakl detailed the...
12 February 2026
Grain de Malice: how live shopping boosts average basket by 67%
On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...
12 February 2026
Fewer goods, more services and leisure: when demographic shock transforms retail
In 2025, the number of deaths surpassed the number of births in France. At the Retail Data Day on February 5, 2026, and at the BNP Financial Services Cetelem's Observatory barometer on consumption...
12 February 2026
Why and how Leboncoin launched an app in ChatGPT
While OpenAI developed a space for third-party applications within an interface since December 2025, Leboncoin, the second most visited e-commerce site in France, has launched an application in...
10 February 2026
Rufus: In 2025, Amazon’s AI chatbot generated US$12 billion in sales
After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot. In 2025, Rufus...
10 February 2026
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What readers clicked on the most last month.
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Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...