Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Latest articles by Morgane Monteiro

[mind Retail Day] How AI has become a performance lever for physical stores

How can omnichannel retailers make the most of AI technologies, whether generative or not? What results can they expect? The mind Retail Day, held in Paris on June 19, offered an opportunity to...

27 June 2024

Luxury brand Polène makes inroads in South Korea with a flagship

Founded in 2016, French luxury leather goods brand Polène (5 stores, with 3 in Paris, 1 in Tokyo and 1 in New York) is continuing to expand. On June 15, 2024, the retailer opened a flagship...

26 June 2024

In the U.S.A., Japanese discounter Daiso plans to increase store count 10-fold by 2030

In the United States, while Family Dollar has closed 600 stores since the start of the year, Japanese discounter Daiso (a subsidiary of Korean investor AsungHMP, which has an 84.2% stake since...

26 June 2024

Chalhoub launches 2-hour delivery in Riyadh with Level Shoes

In June 2024, a year after launching a two-hour home delivery service in Dubai, Chalhoub’s Level Shoes (selling 250 shoe brands and two flagships in Dubai Mall and Riyadh Park Mall) decided...

25 June 2024

Watsons invests US$250 million to upgrade in-store beauty experience

On June 6, 2024, Hong Kong-based Watsons (A.S Watson Group, turnover of US$23 billion in 2023) unveiled a US$250 million investment programme for its stores. This includes 1,200 new stores and...

25 June 2024

Old Navy and Rent the Runway adapt collections in response to a rush on anti-diabetic drugs

In the U.S.A., Rent the Runway, Amarra and Old Navy are all seeing an unprecedented shift towards smaller sizes. The cause is often new anti-obesity treatments, popularised on TikTok, which are...

24 June 2024

2 months after launch, La Maison Convertible’s chatbot converts 15% of users

At the mind Retail Day conference, La Maison Convertible presented an initial assessment of a new AI-based chatbot launched in April 2024. The furniture retailer has succeeded in boosting the...

21 June 2024

By focusing e-commerce in stores, Target reduces inventory by US$2 billion

After experiencing inventory difficulties following the pandemic, Target reviewed its strategy, particularly its e-commerce roadmap. Here is a look at the operating results of the world's 5th...

20 June 2024

Yoox-Net-A-Porter bids farewell to China under pressure from competitors

On June 14, Switzerland’s Richemont (2023 sales of €20.62 billion, up by 3.3%), owner of Cartier, Van Cleef & Arpels, etc., announced the closure of the Yoox Net A Porter (YNAP)...

20 June 2024

Galeries Lafayette returns to 2019 sales levels

Galeries Lafayette celebrates a 130th anniversary this year. After returning to pre-Covid sales levels, the department store chain is forecasting revenue of €3.85 billion this year. Despite an...

17 June 2024

E.Leclerc to activate e-retail media in 300 petrol stations

While revenue of e-retail media grew by 24 % last year in France to €1.11 billion and continues to gain share in the advertising market (12% after 9% in 2023), E.Leclerc is accelerating...

17 June 2024

Leroy Merlin halves Board and starts a vast redundancy plan

Leroy Merlin (GMV 2023 of €9.93 billion in France up by 1.3% year-on-year) announced the loss of about 500 jobs in France, representing around 1.8% of the group’s workforce. The timing...

12 June 2024

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What you absolutely must read this week

The essential content of the week selected by the editorial team.

E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

2

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

3

Circana: French e-commerce ended 2025 with strong growth, hypermarkets continue to decline

After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was...

15 January 2026

4

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

5

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026

6

Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US

While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction. During the...

15 January 2026