Sophie Baqué

Latest articles by Sophie Baqué

Beauty : L’Oréal adds Aesop to its portfolio of luxury brands

In search of cash, Brazilian beauty retailer Natura & Co had been looking to sell a gold nugget called Aesop since February. L’Oréal (2022 sales of €38.3...

6 April 2023

Etam Group: at Maison 123, the stores are in charge to double ownership of e-wallet loyalty cards

One year after the start of the dematerialisation of the loyalty card with Captain Wallet, the first results are encouraging for the fashion retailer. In 8 months, the value of customers who have...

5 April 2023

Cashback: a successful sales option to relieve pressure on spending

Well-established in English-speaking countries, cashback attracted French consumers in 2022. Driven by inflation and households budget constraints, this option is a marketing lever, allowing...

31 March 2023

Carrefour Brazil. How e-commerce doubled in Q4 2022 with VTEX

Last June, Carrefour’s Brazilian subsidiary launched an omnichannel integration project with VTEX. “The challenge was to serve web orders faster, offering more convenience and agility...

29 March 2023

Leroy Merlin wants to give up control in Russia

On 24 March, Adeo announced an intention to “cede control” of 113 Russian Leroy Merlin stores. However, the holding company wants to “keep its hand” in the poker game. The...

28 March 2023

In Dubai, the marketplace Noon is banking on external growth to counter Amazon

In the U.A.E., the marketplace Noon (also selling in Saudi Arabia and Egypt) has finalised the acquisition of the fashion pure-player Namshi (2021 turnover of US$491.6 million) with immediate...

28 March 2023

Couche-Tard consolidates in Europe via a US$3.3 billion buyout

Taking advantage of TotalEnergies' withdrawal from petrol stations, the Canadian company Couche-Tard is filling the space and expanding operations in Germany, the Netherlands, Belgium and...

27 March 2023

Why South Korea has become a springboard for LVMH and Gucci

With luxury purchases of US$325 per capita in 2022, South Koreans are the now the world's largest customers for high-end goods. Whilst luxury sales could fall in the U.S.A. in 2023 due to tensions...

24 March 2023

Fabien Versavau, Rakuten: “With Carrefour, the synergies in terms of retail media are obvious”

Following the announcement of the imminent opening of a Carrefour digital shop on the Rakuten marketplace, Mind Retail met Fabien Versavau, MD of Rakuten France and Executive Officer Rakuten...

22 March 2023

Why Carrefour is outsourcing non-food e-commerce to Rakuten

On 14 March, during the 1-to-1 conference in Monaco, Carrefour (2022 sales of €90.8 billion, up by 8.4% organic excluding petrol) announced the opening of a digital store on the Rakuten...

22 March 2023

Eduardo Velasco, L Catterton: “Consumers do not believe in ESG transformations”

Eduardo Velasco, Partner at the investment fund L Catterton co-founded by LVMH and Bernard Arnault (US$ 33 billion in assets under management in F&B, fashion, etc.) was a guest at the latest...

22 March 2023

Tech in-store: guided tour of the Decathlon Lab for South East Asia

mind Retail invites you, in video and photos, behind the scenes of the Decathlon Lab located in Kallang (Singapore). In this 5,000 sq.m store, the company has opted for a rational technological...

17 March 2023

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E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

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Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026