étude de cas
Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries
With 5,000 stores in 55 countries in the end of 2022, optimizing its visibility on digital platforms is a strategic challenge for the Calzedonia Group. In an exclusive talk with mind Retail...
- Retail
- Retailer and e-commerce
- Analysis
27 January 2023
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Our mind news
The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...
- Retail
- mind Exclusive
- Retail tech
9 December 2025
French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...
- Retail
- mind Exclusive
- Retail tech
5 December 2025
Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...
- Retail
- mind Exclusive
- Retail tech
4 December 2025
With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...
- Retail
- mind Exclusive
- Retail tech
2 December 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Payment: a lever for retail innovation
This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...
- Retail
- Special Reports
28 November 2025
2
Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII
French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...
- Retail
- mind Exclusive
- Retail tech
5 December 2025
3
How Maison 123 generated €420,000 on WhatsApp in 5 months
Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...
- Retail
- Retail tech
- Analysis
3 December 2025
4
Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”
Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...
- Retail
- Retail tech
- Analysis
11 December 2025
5
Retail media: Marionnaud bets on print with Figaro to boost drive-to-store
According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...
- Retail
- mind Exclusive
- Retail tech
26 November 2025
6
Retail tech mapping 2025: 42% of start-ups already profitable, 53% aiming for breakeven within 3 years
In their final update for 2025 covering retail tech mapping, FDJ Ventures and France Digitale present new challenges for French retail start-ups. These include financing, slowing company creation...
- Retail
- Retail tech
- Analysis
10 December 2025