Google

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

On July 1, the Pakistani government imposed new taxes on foreign platforms operating online without a physical presence in the country. This reform, part of the Digital Presence Proceeds Tax Act...

Google (Alphabet Inc: 2024 revenue of US$350 billion, up 15% at constant exchange rates, net margin ratio of 28.6%) plans to open first stores in India, according to Reuters on February, 20. The...

After a test in Latin America in June 2024, Google is rolling out WhatsApp (Meta group) and SMS in Google Business Profile cards in the U.S.A. “Users can interact directly with brands at any...

Google (Alphabet Inc., revenue of US$165.3 billion in H1 to June 2024, net margin at 28.6% of sales) has announced a roadmap for India, including voice processing of its AI-powered assistant...

German brand Puma (sales of €4.2 billion in the half-year to June 2024, down 2.1% at constant exchange rates) announced on September 24 the use of Google Cloud’s GenAI on its websites...