Algorithmic pricing: NRF strongly opposed to price transparency law Americas While a New York State law requires retailers to disclose use of pricing algorithms, the National Retail Federation is attempting to block this. The world’s largest retail federation claims the law demonstrates a lack of understanding of price personalisation practices and constitutes an infringement of freedom of enterprise.
Reelevant raises €6 million in Series A Europe The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in international expansion and AI services, according to our sources.
