WhatsApp Archives

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

20 February 2026

How far can WhatsApp and RCS take conversion and customer loyalty?

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

18 February 2026

USA : WhatsApp and SMS are integrated into Google Maps

After a test in Latin America in June 2024, Google is rolling out WhatsApp (Meta group) and SMS in Google Business Profile cards in the U.S.A. “Users can interact directly with brands at any...

27 January 2025

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How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

From stores to headquarters, Cegid aims to become retail’s first agentic platform

After launching the first pilots of its conversational AI “super app” in stores, Cegid is rolling out new omnichannel modules, including an in-store data acquisition module, conversational AI for...

1 October 2026

From beauty to DIY, Médiaperformances gains traction in Europe with 3 more retail partners

While Mediaperformances, historically focused on FMCG retailers, targets both international expansion and new verticals, CEO Claire Koralewski shared with mind Retail, during NRF Europe, a...

22 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

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Retail is going conversational

Conversational interfaces for Longchamp sales assistants powered by Cegid Retail One, fully conversational search at Cocooncenter.com, use of simple prompts to orchestrate product data and content...

2 October 2026

Amazon tightens its grip on e-commerce as it takes on Meta, despite legal setback with Perplexity

By blocking Meta’s Muse agent and taking Perplexity to court, Amazon is seeking to retain control over its customer relationships, data and advertising revenue. However, in the USA, the legal...

29 September 2026