‘Yes Advertising’: why it is over Europe By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël Bouvet, Director of France and Iberia at Shopfully, shed light on the subject.
Yes Ad halves the proportion of leaflets in waste paper Europe While consumers have massively adopted Yes Ad in the 14 test areas, it has also helped to reduce the proportion of advertising leaflets in paper waste. The French government is due to make a decision in the spring on whether the initiative should be rolled out.
[mind Retail Exclusive] Lucky Cart signs with Carrefour Spain Europe The start-up specialising in personalised promotions and recommendations is beginning international expansion with a first milestone in Spain, mind Retail learned.
One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies? With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed Romain Roulleau (Kingfisher), Boris Kechida (Auchan Retail France), Henri-Noël Bouvet (Shopfully), Suzanne Guillon (Coca-Cola), Mathieu Lepoutre (Fifty-Five), Marie Ferry and Massi Mekla (Adot) to find out about best practice with digital leaflets.
