Sophie Baqué

Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an...

Driven by generative AI, voice and image, e-commerce search is entering a new era. On the sidelines of AI Day, held on February 10, 2026 in Paris, Xavier Grand, CTO of Algolia, outlines a 2026...

After accumulating US$1.6 billion in net losses between 2020 and 2024, the American Clear Channel Outdoor is set to change scale. The acquisition by a consortium (led by Mubadala Capital and TWG...

At the age of agentic commerce, personalising recommendations becomes a key performance sales lever for marketplaces. At the AI Day organised by France Digitale in Paris, Mirakl detailed the...

After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot. In 2025, Rufus...

On February 5, 2026, Israeli start-up Trax, founded in 2010 by Joel Bar-El and Dror Feldheim, announced a merger with Form to develop shelf analytics through AI. With a cumulative total of 11...

Through influence on YouTube and Snapchat, data exploitation, physical retail and partnerships with international companies, Nykaa is shifting from a pure-player model to an integrated omnichannel...

As Amazon confirms the closure of Fresh and Go stores in a refocusing move, Walmart crosses the symbolic threshold of US$1 trillion in market capitalisation. A trajectory that illustrates Wall...

Eight years after launch, Lyf ceased operations due to failure to gain profitability. Despite several major innovations in mobile payments, the fintech company did not reach critical scale, facing...

Despite a strong rhetoric around AI, retail struggles to move beyond chatbots. According to the TCS Global Retail Outlook 2026 study, based on responses from 800 executives across 18 countries, AI...

Europe’s second largest mall owner, Klépierre, is taking steps to structure retail media. Event-based campaigns doubled in 2025, the giant screen network expanded and the group signed a deal with...

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...