Sophie Baqué

Latest articles by Sophie Baqué

[mind Exclusive] Thanks to a conversational chatbot, La Grande Récré triples e-commerce conversion rates

While AI conversational chatbots have become widespread in e-commerce, La Grande Récré shared with mind Retail the results of the tool launched in summer 2025 with iAdvize: number of queries...

9 October 2025

French start-up Gaudier pivots toward in-store customer data

Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data...

7 October 2025

Nacera Bekhat, CNIL: “Walking through a store aisle does not mean I have consented to data processing”

Several vendors, like Veesion and Alfred Eyes, provide smart camera technologies aimed at capturing customer data throughout the store to prevent theft. How do these systems fit with GDPR? Some...

7 October 2025

Intersport invests €40 million in automating a mega-warehouse with TGW

On October 1, 2025, Intersport inaugurated a new automated warehouse in the French Eastern region (Plaine de l’Ain). Expanded to 82,000 sq.m and fully financed by the cooperative with a €40...

3 October 2025

Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim

How are retailers and e-merchants preparing for peak season 2025? With the rise of generative AI engines in customer searches and LLM tools, what are the priorities for Digital and Omnichannel...

30 September 2025

IPO: Retail and fintech return to Wall Street with Klarna, Gemini and Pattern

After years of slowdown, the I.P.O. market is picking up steam in the U.S.A. This is shown by IPOs of Klarna, Gemini and Pattern in the retail and fintech sectors.

30 September 2025

Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international...

30 September 2025

[mind Info] Smartway signs with a first U.S. retailer

The start-up specialising in technologies to combat waste in supermarkets has just signed a first customer in the U.S.A., mind Retail learned at NRF Europe.

23 September 2025

[mind Info] Coopérative U teams up with Diebold, GK Software and Paytweak to reduce shrinkage and simplify payment

As computer vision technologies have become more accessible and offer a faster ROI in a context of rising shrinkage, a growing number of grocers are turning to embedded cameras to control...

23 September 2025

The European wallet Wero arrives at E.Leclerc and Veepee to compete with Apple Pay and Google Pay

Wero, the QR code and contactless payment solution developed by EPI and 16 European banks, is beginning a retail rollout with E.Leclerc, Veepee and Orange. This step marks the transition from C2C...

22 September 2025

Loyalty: Start-up 10% raises €2.4 million to compete with Joko, Shopmium and iGraal

Less than a year after a launch, the start-up specialising in 10% cashback wallets has announced a fundraising of €2.4 million from Speedinvest, Kima Ventures, Fund F, True Capital and Techmind...

22 September 2025

[mind Info] Cegid signs 3 new retailers and accelerates voice AI development

Buoyed by strong sales momentum, Cegid revealed to mind Retail the identities of three new retail clients and the features of Cegid Pulse, a “super app” for sales assistants expected in 2026. By...

22 September 2025

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Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent

In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Coupang’s C.E.O. resigns after data leak of 33.7 million customers

On December 10, Park Dae-Jun, CEO of South Korean e-commerce retailer Coupang (2024 revenue: US$31.5 billion up by 29%) resigned. The cause was a security breach that exposed the personal...

12 December 2025

Kroger compensates Ocado with US$350 million and scales back robotic warehouses

After improving net margin in 2024, Kroger is closing several automated Ocado warehouses. The strategy is to strengthen in-store picking and delivery partnerships with DoorDash Instacart and Uber...

12 December 2025

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Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”

Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...

11 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Walmart parts ways with C.E.O. after 9-month revenue up by 4.4%

On November 14, the world’s largest retailer, Walmart (revenue 2024: US$681 billion, up by 5.6% at constant rates), announced the departure of C.E.O., Doug McMillon. In office since...

21 November 2025