Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Klarna now available in Lululemon stores
As physical stores establish themselves as a new territory for BNPL, Lululemon (sales Q1 2026: US$2.5 billion, up by 4%) launched Klarna in late July in its German and British stores. The BNPL...
19 August 2026
Albertsons says its customers are buying more thanks to AI agents
Through its conversational assistant, the US grocery retailer is recording double-digit increases in e-commerce baskets. Eager to maximise their potential, it is changing tack and rolling out a...
18 August 2026
Which 3 retailers structured their AI governance this summer?
This summer, Target, PVH Corp and B&M simultaneously reinforced their executive teams with the creation of dedicated AI roles. A move marking the shift from experimentation to the...
17 August 2026
Retail media: Vusion strengthens its footprint with the acquisition of In-Store Media
As part of a strategy of vertical integration and boosted by a strong H1 2026, Vusion acquired Spanish retail media specialist In-Store Media (2025 revenue: €120 million). This debt-financed deal...
3 August 2026
Heatwave : Learnings from a crash test for stores’ operating models
Within Europe, summer heatwaves highlight the vulnerability of store estates, with energy consumption surging up by to 30%, cold room and refrigerated cabinets breaking down, uncontrolled thermal...
Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”
While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...
27 July 2026
How AI gives control back to e-retailers: Onepoint’s analysis within a context of search dispersion
As the fragmentation of product discovery - or Search - becomes bigger, now split between social networks, marketplaces and LLMs - Lucie Pérus, Marketing and Customer Experience Manager at...
Towards a sale of Central European assets, Tesco follows in Carrefour’s footsteps
According to a Financial Times article citing sources close to the matter, Tesco is exploring the sale of its subsidiaries in Hungary, the Czech Republic and Slovakia. This represents a network of...
In-store pricing: Mercio gains traction in Germany and Austria
Following the acquisition of Pricing Hub by Akeneo in June 2026, Mercio, a start-up specialised in pricing for physical stores, is adding a second German retailer to a client portfolio and working...
10 July 2026
Asda’s technological independence from Walmart put to the test by a £1 billion loss
For British grocer Asda, the technological transition following a divorce from Walmart weighs on financial results. Combined with investments on lower prices, this project widened the pre-tax loss...
9 July 2026
After a €200 million funding round, Skello adds a major name to a client portfolio
In the wake of a large fundraising, Skello develops a portfolio of key accounts by winning over a big name in retail. Backed by an ARR of €50 million and profitability reached in 2025, the...
H1 review: LLM establish themselves as a new channel, retailers must keep up
In just six months, conversational AI engines such as ChatGPT and Gemini have evolved from mere curiosities into a major customer acquisition channel, now capturing almost 20% of referral traffic...
3 July 2026
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
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US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...