Sophie Baqué

Latest articles by Sophie Baqué

Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries

With 5,000 stores in 55 countries in the end of 2022, optimizing its visibility on digital platforms is a strategic challenge for the Calzedonia Group. In an exclusive talk with mind Retail...

27 January 2023

NRF : the most striking in-store innovations seen in New York

While New York retail has not regained the pre-Covid momentum, with vacancy and footfall rates below 2019 levels, mind Retail reports that in-store experience remains the priority for many...

24 January 2023

NRF 2023: Sustainability start-ups in New York

The NRF Big Show was full of new products and services. We offer a selection including IT solutions to reduce waste and the management of SLEDs in the food industry with Afresh and CodaBene. These...

23 January 2023

NRF 2023: Ikea U.S.A., Levi’s and L’Oréal present sustainable roadmaps

At the NRF conference, sustainability-focused technology solutions took a back seat to automation and AI. However, Ikea, Levi's and L'Oréal stood out with interesting case studies and roadmaps.

21 January 2023

Cegid wants to enhance sellers’ experience

Task management planning for vendors, integration within the Cegid Retail ERP software by June 2023 and a possible acquisition of clienteling software. With the Cegid Retail Store Excellence...

20 January 2023

Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces

In December 2022, IAB Europe presented a study of the e-retail media offerings, conducted out of the 91 largest e-retailers (by revenue) in France, Germany, Italy, the Netherlands and the U.K...

18 January 2023

Trends in 2023 for transformation of the retail market

After 2 years of accelerating e-commerce followed by 2022 as a year of energy and inflation crisis, plus a summer of climate emergency, the context for 2023 is uncertain. Retailers are caught...

12 January 2023

With the acquisition of Memory, SES-Imagotag strengthens its position in data

On 10th January 2022, the electronic tag specialist SES-Imagotag (turnover of €423 million in 2021) entered exclusive negotiations to acquire The Memory. Created in 2018, this start-up...

10 January 2023

In 2022, Chanel recorded 3.75 million views on WeChat

In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat...

10 January 2023

Unibail-Rodamco-Westfield continues to reduce debt and refocuses on Europe

Five years after the acquisition of Westfield, URW is accelerating a sale of assets in the U.S.A. to reduce debts.

10 January 2023

Beauty. Morphe, a symbol of the fragility of influence marketing

The make-up brand, valued at US$2.2 billion in 2019, is now closing its stores in the U.S.A., following a 30% drop in turnover between 2019 and 2021. It has become a symbol of the fragility of...

6 January 2023

Furniture: Nitori leaves the U.S.A. to compete with Ikea in Asia

Faced with rising energy and transportation costs, the furniture company Nitori Holdings is reviewing a retail footprint.

6 January 2023

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Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent

In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Coupang’s C.E.O. resigns after data leak of 33.7 million customers

On December 10, Park Dae-Jun, CEO of South Korean e-commerce retailer Coupang (2024 revenue: US$31.5 billion up by 29%) resigned. The cause was a security breach that exposed the personal...

12 December 2025

Kroger compensates Ocado with US$350 million and scales back robotic warehouses

After improving net margin in 2024, Kroger is closing several automated Ocado warehouses. The strategy is to strengthen in-store picking and delivery partnerships with DoorDash Instacart and Uber...

12 December 2025

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Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by...

21 November 2025

Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”

Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...

11 December 2025