Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
E-commerce tax: Paris maintains, while Rome suspends amid risk of flow diversion
France and Italy both attempted to anticipate a future European customs reform regarding small e-commerce parcels. But while Rome has suspended a national tax, Paris is facing lower revenue than...
With Everlane’s takeover, Shein makes a forced omnichannel shift
While its 2025 financial landing is not public yet - it used to be released in February so far - Shein is taking over U.S. retailer Everlane. The fast fashion brand aims to improve a brand image...
Which European countries are leading the agentic commerce way for high-tech, energy and fashion?
According to a study by Sopra Steria and Cluster17, accessed exclusively by mind Retail, Europeans shoppers are ready to entrust certain stages of shopping journeys to AI agents. But only if they...
Live Sports: Amazon bets on ultra-personalized advertising
While Amazon’s advertising business accelerated in Q1 2026, the pure-player unveiled Dynamic TV Creative at the 2026 Upfronts, an interactive and dynamic advertising solution designed for live...
18 May 2026
Food barometer 2026: Walmart takes the lead in the global grocery e-commerce battle
Despite sustained growth for most grocery retailers in 2025, margins tightened and the hierarchy has reshuffled, favouring the most omnichannel and diversified companies, such as Walmart, Ahold...
The Home Depot bets on Reddit and Pinterest to enrich a retail media offering
As consumers currently use large AI models for product discovery and recommendations - and not to buy - the media network of The Home Depot signed 2 unprecedented agreements with Reddit and...
13 May 2026
With 83 million users, Yuka establishes itself as a product transparency standard
Yuka has just reached 18 million monthly active users, up by 20% since January,  mind Retail has learned. The application is accelerating an adoption in the USA, but also in Europe with an...
Venture Report CB Insights Q1 2026: the market enters an era of super deals
According to CB Insights, Q1 2026 saw an acceleration of funding in global tech, driven by AI mega rounds. While funding levels reached a 4-year high, capital is concentrating among a shrinking...
Gamestop bids US$56 billion to acquire eBay
The video game retailer Gamestop has submitted a takeover bid for eBay. Led by C.E.O. Ryan Cohen, this acquisition aims to reach a critical size against Amazon by focusing on key categories and...
Oh My Cream launches photo diagnosis and AI agent to enhance a shopper experience
As Oh My cream has launched the Dialog AI agent in 2 countries, the beauty retailer wants to break traditional e-commerce patterns, still structured in categories, filters and product pages...
5 May 2026
Mastering the cost of AI
With AI models, the technological barrier has collapsed for many transformation projects. After a phase of industrialising content generation projects, the priority is now ROI, alongside the...
5 May 2026
Luxury and marketplaces: Lacoste relies on Mirakl Connect to break a technical ceiling
In the wake of Rabanne, Lacoste is structuring a marketplace push. While retailers active on at least 2 marketplaces record a GMV 17.5 times higher than single-channel players, Lacoste is relying...
30 April 2026
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...