Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Klépierre internalises a media agency and bets on computer vision with XXII
Taking back control of the commercialisation of digital screens, ongoing tests with computer vision start-up XXII specialised in data analytics for brick & mortars... Klépierre, Europe’s second...
How to master AI acceleration: key takeaways of the mind Retail Day 2026
[Executive talks] More than 100 people were present in Paris on June 25, at Onepoint offices, for the 3rd edition of mind Retail Day. Discussions were under the theme of mastering AI acceleration...
2 July 2026
Showroomprivé to switch from Unlimitail to Mirakl Ads
At the heart of a strategic shift from outlet and clearance operator to a full price marketplace, Showroomprivé unveiled the name of a new technology partner for retail media during the 3rd mind...
UK :  Dunnhumby creates a multi-retailer ad network to compete with Valiuz and Unlimitail
Dunnhumby launches Network Alliance, a single counter uniting data and inventories from Tesco and Waitrose (food), B&Q (DIY) and John Lewis department stores, to put an end to the fragmentation of...
26 June 2026
Relex adds Naturalia and Chronodrive to a customers portfolio 
The onboarding of AI in supply-chain jobs is accelerating drastically, with 2 major new signatures for Relex. From a massive adoption of voice use by store staff to the arrival of autonomous AI...
The USA wants to tax Brazil to break Pix’s dominance in the payment sector
The Lula’s government is facing a two-pronged offensive on a digital market. The US threatens to apply potential punitive tariffs linked to an “unfair competition to U.S. credit card operators...
According to Euromonitor, AI engines will influence 13% of global e-commerce sales by 2029
As traffic coming from ChatGPT, Gemini or Perplexity to e-commerce websites jumped by 390% last year, retailers are losing control of their audience and consumers now trust LLM (38%) more than...
All in Box signs with Advantail and prepares a conversational AI mode
Faced with declining occupancy rates and lower marketing budgets, property owners are seeking greater cost efficiency. This is a niche where All in Box is gaining traction. According to our...
From traffic acquisition to visibility in LLM, the new challenge of marketing teams
As AI engines have become a new distribution channel and access point to consumers in a saturated retail market, mind Retail attended Shoptalk Europe and asked a dozen of retailers, analysts and...
Product data & PIM: Why Equadis is selling a majority stake to Cathay Capital
According to our information, Cathay Capital is about to take a majority stake in Equadis, a product data and PIM solutions provider. Competing with Salsify and Syndigo, this deal aims to...
After L’Oréal and Clarins, Omi adds Puig and Freshly Cosmetics to a customer portfolio
As retailers increasingly want to stand out in responses generated by LLM, Omi is gaining traction. With 35% of revenue coming from the USA, the start-up specialising in AI-generated 3D photos and...
Douglas (Nocibé) launches a Google Cloud-powered AI chatbot
According to our information, beauty retailer Douglas is about to launch “Anna” in Germany, a conversational AI chatbot both on the app and website. Eager to enhance online conversion, it aims to...
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
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Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...