Digital in-store and retail media

In Western Europe, 73 retail tech start-up and scale-up raised funds in the first 9 months of 2024. Discover them in mind Retail's barometer, with data from our partner INVYO.

12 December 2024

[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director...

11 December 2024

[Confidential] GPT Chat: Yext is working on two features based on the generative A.I. model

The U.S. company is one of the first to reveal integration of GPT 3, the GPT Chat language model, into its natural language chatbot. According to our information, another project is to have a...

15 February 2023

Confidential. Citrus Ad to open an office in Dubai

Advertising technology company Citrus Ad (owned by Publicis Group since 2021) is building a team in the United Arab Emirates. According to Alban Villani, C.E.O. EMEA, “We are in the process...

6 December 2022

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Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...

13 March 2026

After-sales service: Prolong aims to become the OS of repair and adds 3 luxury brands

Signing of three high-end clients, launch of a maintenance passport, imminent Seed funding round and cloud migration project in China… At a 1-to-1 conference in Monaco, the Founder of Prolong...

12 March 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...

27 February 2026

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Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

27 February 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

BNPL: Between healthcare and retail, Scalapay accelerates a P.O.S. offensive with two major signings

Building on a strong foothold in fashion, Scalapay is strengthening in-store penetration targeting players in the healthcare sector. According to our information, the Italian BNPL unicorn has...

25 February 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Profound raises US$96 million in Series C funding, becoming a first GEO unicorn

Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...

25 February 2026

Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026