Digital in-store and retail media

Europe’s second largest mall owner, Klépierre, is taking steps to structure retail media. Event-based campaigns doubled in 2025, the giant screen network expanded and the group signed a deal with...

3 February 2026

E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

NRF 2026: 6 start-ups at the heart of in-store performance despite agentic commerce

While the shore floor remains a top priority for global retailers, mind Retail selected 6 start-ups from NRF that stood out for their focus on in-store operational efficiency. We believe this is...

28 January 2026

Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...

23 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

Publicis Commerce barometer : retail media takes root in brand-retailer relations

According to Publicis Commerce e-retail media barometer of 2025, from a sample of approximately 200 marketing, commerce and e-commerce French decision-makers and published on January 7, 2026...

12 January 2026

Criteo appoints Gregory Mialhe as Retail Media Director for France

Criteo announced on December 16 the appointment of Grégory Mialhe as Retail Media Director for France. The former Director of Marketing and Direct Sales at Retailink by Fnac Darty...

22 December 2025

Agentic AI: Hymalaia attracts retailers and announces imminent fundraising

According to our sources, the young start-up Hymalaia is continuing development in retail with 4 new retailers currently in POC and an imminent fundraising. We examine the details.

16 December 2025

Pierre Brousseau (FDJ United Ventures): “For 2026, we are positioning ourselves in a more rational and offensive again VC market”

What is the total amount of assets under management at FDJ United Ventures?FDJ United Ventures was launched in 2015. We invest in European start-ups supported by La Française des Jeux (FDJ...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Boulanger partners with Valiuz and launches audio retail media format

Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade...

4 December 2025

Criteo wants to integrate sponsored products into AI chatbots

With 720 million daily active users and 4.5 billion products in the catalogue, Criteo wants to integrate with agentic commerce. Betting on proprietary data, the adtech company is testing...

2 December 2025

How Armis relies on AI to transform multi‑local advertising on connected TV

French start‑up Armis (created in 2015 and focused on digitising paper brochures) tackles creation of video ad spots generated by AI and broadcast on connected TVs in BVOD. Commercialised...

2 December 2025

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Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

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AI agents: the KPIs that led L’Oréal to scale up across its warehouses

After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...

20 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026