Digital in-store and retail media

While the shore floor remains a top priority for global retailers, mind Retail selected 6 start-ups from NRF that stood out for their focus on in-store operational efficiency. We believe this is...

28 January 2026

Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...

23 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

Publicis Commerce barometer : retail media takes root in brand-retailer relations

According to Publicis Commerce e-retail media barometer of 2025, from a sample of approximately 200 marketing, commerce and e-commerce French decision-makers and published on January 7, 2026...

12 January 2026

Criteo appoints Gregory Mialhe as Retail Media Director for France

Criteo announced on December 16 the appointment of Grégory Mialhe as Retail Media Director for France. The former Director of Marketing and Direct Sales at Retailink by Fnac Darty...

22 December 2025

Agentic AI: Hymalaia attracts retailers and announces imminent fundraising

According to our sources, the young start-up Hymalaia is continuing development in retail with 4 new retailers currently in POC and an imminent fundraising. We examine the details.

16 December 2025

Pierre Brousseau (FDJ United Ventures): “For 2026, we are positioning ourselves in a more rational and offensive again VC market”

What is the total amount of assets under management at FDJ United Ventures?FDJ United Ventures was launched in 2015. We invest in European start-ups supported by La Française des Jeux (FDJ...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Boulanger partners with Valiuz and launches audio retail media format

Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade...

4 December 2025

Criteo wants to integrate sponsored products into AI chatbots

With 720 million daily active users and 4.5 billion products in the catalogue, Criteo wants to integrate with agentic commerce. Betting on proprietary data, the adtech company is testing...

2 December 2025

How Armis relies on AI to transform multi‑local advertising on connected TV

French start‑up Armis (created in 2015 and focused on digitising paper brochures) tackles creation of video ad spots generated by AI and broadcast on connected TVs in BVOD. Commercialised...

2 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Retail Media: Loblaw aims to accelerate in-store with Stratacache

During Advertising Week in New York, the Canadian food retailer Loblaw (2024 turnover: 44.8 billion dollars, up by 2.5% year-on-year) announced on October 8, that it would strengthen a network of...

20 October 2025

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026