[mind Retail Day] Data strategy and advertising revenue: Fitness Park’s new trajectory Europe During the mind Retail Day, the Fitness Park gym chain (350 gyms in Europe) took stock of their advertising monetization strategy. Here are the key figures.
In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers Europe On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press,…
Exclusive [mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns Europe With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on in-store screens and on an audience planning system in partnership with MyTraffic.
Exclusive [mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances Europe In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18,…
Exclusive [mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores Europe The point-of-sale advertising specialist In-Store Media is working on a new format for in-store advertising. Aimed at supermarkets as well as D.I.Y. and beauty stores, it is designed to increase on-shelf conversion rates.
