Retail media: why OBI is replacing PromoteIQ with California-based Topsort Europe To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage offsite and in-store activations.
Reelevant raises €6 million in Series A Europe The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in international expansion and AI services, according to our sources.
Exclusive [mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns Europe With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on in-store screens and on an audience planning system in partnership with MyTraffic.
One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies? With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed Romain Roulleau (Kingfisher), Boris Kechida (Auchan Retail France), Henri-Noël Bouvet (Shopfully), Suzanne Guillon (Coca-Cola), Mathieu Lepoutre (Fifty-Five), Marie Ferry and Massi Mekla (Adot) to find out about best practice with digital leaflets.
ManoMano launches a Black Friday for professional clients Europe The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November,…
