marketing

To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage...

2 July 2025

Reelevant raises €6 million in Series A

The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in...

29 April 2025

[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

5 February 2025

One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies?

With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed...

11 January 2024

ManoMano launches a Black Friday for professional clients

The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November, 2022.

25 November 2022

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

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Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Italian Golden Goose set for Chinese ownership

A year after the French children’s clothing brand Bonpoint was acquired by Chinese group Youngor, Italian luxury brand Golden Goose is next. British fund Permira (already owner of Hugo...

9 December 2025