marketing

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...

To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage...

The start-up specialising in marketing message personalisation won 20 clients last year, with contracts worth over €300,000. This funding of less than €4 million in equity will be invested in...

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed...

The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November, 2022.