social commerce

Bytedance is preparing to launch TikTok Shop in Japan. This is expected from a change in the app’s privacy policy in Japan, which now refers to “shopping features,” according to...

19 June 2025

Ireland: TikTok Shop captured 5% of the beauty market in just 3 months

Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...

24 April 2025

With 40% of online sales, Best Buy is banking on influence to reach a new level

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet...

10 April 2025

TikTok Shop arrives in France, Germany and Italy

TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...

28 March 2025

With live shopping, Voyages E.Leclerc has attracted 28,420 viewers in two years

E.Leclerc Voyage, the travel agency of the second largest French grocery retailer by market share (2024 turnover: €49.9 billion, excluding fuel, up by 2.6%, after a 10.3%-increase in 2023)...

25 March 2025

In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

13 March 2025

TikTok Shop arrives in Western Europe, with a potential market of €3.3 billion

After the launch of TikTok Shop in Mexico, the platform is launching this feature in France, Germany, Italy and Spain, four countries with a combined total of 85 million users in 2024. Since...

26 February 2025

Perplexity AI, Project Liberty, Elon Musk… Who will buy TikTok US?

After obtaining a temporary reprieve from President Donald Trump, it's time to ask who among American investors will get their hands on 50% of TikTok US?

23 January 2025

California: first flagship dedicated to live shopping on TikTok

Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A. dedicated to live shopping on TikTok Shop. In...

28 November 2024

YouTube partners with e-tailer Shopee in 3 South Asian countries

Faced with a dynamic growth of TikTok in South East Asia, YouTube Shopping (a subsidiary of Alphabet Inc.) and Shopee (a subsidiary of Sea Group, with 2023 sales of US$13.1 billion, including 69%...

23 September 2024

Xavier Niel joins the board of directors of ByteDance, parent company of TikTok

TikTok has until the end of January 2025 to meet an ultimatum set by the USA. Meanwhile, Frenchman Xavier Niel joined the Board of Directors of ByteDance, TikTok's parent company.

5 September 2024

Social commerce: why Amazon needs TikTok’s audience

At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users...

21 August 2024

TikTok: 120 mins per day in France, 127 minutes for the U.K.

According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an...

8 February 2024

Social commerce: TikTok acquires an Indonesian e-commerce giant

In Indonesia, the parent company of TikTok ByteDance (2022 revenue of US$85.2 billion, operating margin of US$20 billion) finalized the acquisition of the online retailer Tokopedia. Tokopedia is...

1 February 2024

USA : TikTok adds an e-commerce site to compete with Shein and Temu

TikTok (1.17 billion users by June 2023) is opening an e-commerce business in the U.S.A. Ranging from clothing to electronic equipment, the “Made in China” offer is available directly...

3 August 2023

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Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss players, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Save launches an e-commerce site to support a shift towards sales

Having just reached break-even, the French subsidiary of refurbished specialist Save intends to go beyond an historical model of repair to develop sales of accessories and refurbished products...

23 January 2026

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

Agentic AI: Hymalaia attracts retailers and announces imminent fundraising

According to our sources, the young start-up Hymalaia is continuing development in retail with 4 new retailers currently in POC and an imminent fundraising. We examine the details.

16 December 2025

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Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

11 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026