Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Latest articles by Morgane Monteiro

Serge Papin, former C.E.O. of Cooperative U, appointed Minister Delegate for Trade and SMEs

On October 12, during the presentation of Sébastien Lecornu’s new government, Serge Papin was appointed Minister Delegate for Small and Medium-sized Enterprises. He succeeds...

20 October 2025

Anti-deforestation law: the Commission about to backpedal once again on the Green Deal

Adopted with ambition in 2023, the anti-deforestation law was intended to mark a turning point for European manufacturers and retailers using soy, cocoa, coffee or leather. Two years later...

17 October 2025

Agentic Commerce: when ChatGPT disintermediates retail

Already launched at Etsy, BigBasket and soon Walmart and Glossier, AI agents allow purchasing a product or service directly within artificial intelligence engines, without leaving the...

16 October 2025

France and Italy urge Shein to reassess a business model

While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...

13 October 2025

Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...

13 October 2025

Scope 3 carbon footprint: How Auchan is moving toward eco-selection of suppliers

Auchan Retail is taking another step forward in the decarbonisation of Scope 3 emissions. Since August, the retailer has begun including smaller suppliers in the measurement of CO2 emissions...

13 October 2025

French start-up Gaudier pivots toward in-store customer data

Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data...

7 October 2025

Jott, 1083, Cyrillus, Sessun, Petit Bateau and Soeur publish their environmental scores with Clear Fashion

Since October 1, French fashion retailers have been able, on a voluntary basis, to disclose the environmental cost of their clothing through the French Environmental Label (or AEF). To do so, they...

7 October 2025

[mind Exclusive] Prolong signs Mellow Yellow and expands into new verticals

A competitor of Save Your Wardrobe, the start-up Prolong, which focuses on returns, warranty, repair, and after-sales service, announced the signing of Mellow Yellow footwear retailer, a jewellery...

3 October 2025

Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim

How are retailers and e-merchants preparing for peak season 2025? With the rise of generative AI engines in customer searches and LLM tools, what are the priorities for Digital and Omnichannel...

30 September 2025

After Bunnings, Kmart is criticised for use of facial recognition

On September 18, the Australian Information Commission once again targeted the Wesfarmers group (turnover at June 30, 2025: US$29.6 billion, up by 3.3%) for use of facial recognition. After ruling...

30 September 2025

Amazon closes Fresh stores in the U.K. and reorganises food retail business

Less than 4 years after opening a first Amazon Fresh store in the UK, the group (Q2 2025 revenue: US$168 billion, up by 13.3%) announced on September 23 the closure of 14 British Fresh stores and...

30 September 2025

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What you absolutely must read this week

The essential content of the week selected by the editorial team.

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

2

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

3

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

4

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

5

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

6

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026