Digital in-store and retail media

During the mind Retail Day, the Fitness Park gym chain (350 gyms in Europe) took stock of their advertising monetization strategy. Here are the key figures.

4 June 2025

[mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media

While in France, retail media revenue grew by 14% to €1.22 billion in 2024 (representing 11% of total digital advertising), the increasingly omnichannel approach of both advertising agencies...

26 May 2025

Valiuz signs with Auchan Spain and launches Valiuz Iberia

On May 13, Valiuz, the retail media agency for Mulliez brands, which will soon be integrated with Infinity Advertising, announced a partnership with Alcampo, the group’s Spanish grocery...

23 May 2025

Frasers launches retail media in fashion and department stores

On May 13, British company Frasers (2023 turnover: €6.5 billion, down 0.9% year-on-year) launched a retail media network ‘Elevate’ in partnership with ad server Zitcha. In the...

14 May 2025

Vusion and NielsenIQ join forces to optimise assortments and merchandising

On May 6, 2025, global leaders in electronic shelf labels and data solutions for retail and consumer insights, Vusion and NielsenIQ, formalised a strategic partnership. Covering 100 countries and...

7 May 2025

Yoobic acquires Simplifield as part of legal proceedings

Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of...

15 April 2025

After Woolworths, Hanshow is going to test its smart cart at 2 French retailers

The ESL supplier Hanshow is speeding up the marketing of its digital smart cart. Deployed in 10 Woolworths supermarkets in Australia, it will be tested at 2 French retailers in 2025.

26 March 2025

With a sample vending machine, Asda is testing a new medium for retail media

After launching a media agency LS Eleven Media Services in partnership with ad server SMG last May, the British supermarket chain Asda (turnover 2023: US$27.2 billion, up 7.1% in a year) has just...

5 March 2025

Infinity Advertising becomes a wholly-owned subsidiary of Mousquetaires

Infinity Advertising, the joint advertising agency that has been marketing the retail media offerings of Intermarché and Casino supermarkets since 2021, announced on February 14 a purchase...

19 February 2025

Coopérative U finally launches into retail media

In mid-2025, the French Coopérative U (2024 turnover: €26.91 billion excluding fuel, i.e. up by 4%) will launch a retail media offer on the Coursesu.com website and on the app, in...

13 February 2025

Patricia Grundmann, Obi Group: “Our future adserver will be able to handle a lot of API calls and operate DOOH in-store”

Patricia Grundmann, VP Media & Retail Media at German D.I.Y. retailer Obi Group Holding, told mind Retail all about her plans for the transformation of the company in 2025. This includes a...

6 February 2025

[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

5 February 2025

[mind Retail Exclusive] Lucky Cart signs with Carrefour Spain

French start-up Lucky Cart, which is well established in the French supermarket sector (including Intermarché, E.Leclerc and Carrefour), is to make a debut at Carrefour Spain, mind Retail...

24 January 2025

[mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache

The new generation of Walkbase radars (Stratacache Group)0, launched at NRF and using millimetre waves, will be deployed in 2025 by two European retailers, mind Retail has learned.

21 January 2025

Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

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Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss players, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Save launches an e-commerce site to support a shift towards sales

Having just reached break-even, the French subsidiary of refurbished specialist Save intends to go beyond an historical model of repair to develop sales of accessories and refurbished products...

23 January 2026

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

Agentic AI: Hymalaia attracts retailers and announces imminent fundraising

According to our sources, the young start-up Hymalaia is continuing development in retail with 4 new retailers currently in POC and an imminent fundraising. We examine the details.

16 December 2025

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Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

11 January 2026

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026