Digital in-store and retail media

Patricia Grundmann, VP Media & Retail Media at German D.I.Y. retailer Obi Group Holding, told mind Retail all about her plans for the transformation of the company in 2025. This includes a...

6 February 2025

[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

5 February 2025

[mind Retail Exclusive] Lucky Cart signs with Carrefour Spain

French start-up Lucky Cart, which is well established in the French supermarket sector (including Intermarché, E.Leclerc and Carrefour), is to make a debut at Carrefour Spain, mind Retail...

24 January 2025

[mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache

The new generation of Walkbase radars (Stratacache Group)0, launched at NRF and using millimetre waves, will be deployed in 2025 by two European retailers, mind Retail has learned.

21 January 2025

Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

Retail media: Kiabi makes official agreement with Valiuz Adz

As revealed by mind Retail in January 2024 and made official on December 12, Kiabi (2023 sales: €2.21 billion, up by 1.1% in a year after rising by 22% in 2022) is launching a retail media...

20 December 2024

Which European retail start-up and scale-up raised funds in 2024?

In Western Europe, 73 retail tech start-up and scale-up raised funds in the first 9 months of 2024. Discover them in mind Retail's barometer, with data from our partner INVYO.

12 December 2024

[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director...

11 December 2024

[Confidential] GPT Chat: Yext is working on two features based on the generative A.I. model

The U.S. company is one of the first to reveal integration of GPT 3, the GPT Chat language model, into its natural language chatbot. According to our information, another project is to have a...

15 February 2023

Confidential. Citrus Ad to open an office in Dubai

Advertising technology company Citrus Ad (owned by Publicis Group since 2021) is building a team in the United Arab Emirates. According to Alban Villani, C.E.O. EMEA, “We are in the process...

6 December 2022

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

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Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by...

21 November 2025

Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”

Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...

11 December 2025