customer engagement
Google is testing the RCS button in Google My Business alongside the WhatsApp button
A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...
- Retail
- mind Exclusive
- Retail tech
20 February 2026
How far can WhatsApp and RCS take conversion and customer loyalty?
Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...
- Retail
- Retail tech
- Analysis
18 February 2026
2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation
(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...
- Retail
- Retail tech
- Analysis
13 January 2026
Our mind news
According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...
- Retail
- mind Exclusive
- Retail tech
4 September 2026
On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...
3 September 2026
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026
In the wake of a large fundraising, Skello develops a portfolio of key accounts by winning over a big name in retail. Backed by an ARR of €50 million and profitability reached in 2025, the...
7 July 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
- Retail
- Economy and regulators
- Analysis
21 August 2026
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
20 August 2026