customer engagement

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

20 February 2026

How far can WhatsApp and RCS take conversion and customer loyalty?

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

18 February 2026

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

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How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

From stores to headquarters, Cegid aims to become retail’s first agentic platform

After launching the first pilots of its conversational AI “super app” in stores, Cegid is rolling out new omnichannel modules, including an in-store data acquisition module, conversational AI for...

1 October 2026

From beauty to DIY, Médiaperformances gains traction in Europe with 3 more retail partners

While Mediaperformances, historically focused on FMCG retailers, targets both international expansion and new verticals, CEO Claire Koralewski shared with mind Retail, during NRF Europe, a...

22 September 2026

Most viewed articles of the month on mind Retail

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Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”

Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...

12 October 2026

Cdiscount Advertising targets revenue of €100 million in 2027

As retail media now accounts for 7.8% of total revenue, Cdiscount shared, during a press day, an update on new advertising levers in terms of videos, customer reviews and promotions. Insights from...

28 September 2026

Marketplaces: How Orange and Virgin Australia reinvent their value creation models

Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...

8 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

Cashback: Younited secures an exclusive contract with Bouygues Telecom

Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...

16 October 2026