Exclusive [mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases? Europe While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna – Harris Interactive, to which mind Retail has access, 15.5% of French people have used generative AI assistants to research a purchase. And their profile differs from that observed in the U.S.A.
E-commerce: LVMH and Alibaba combine cloud and AI technologies Asia On May 22, at Viva Technology, in Paris, LVMH and Alibaba announced a five-year technology partnership to optimise customer experiences and logistics (inventory management,…
Exclusive [mind Retail Exclusive] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI? As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.
Castorama launches a chatbot boosted by generative AI In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the scope of the project, this launch raises questions about the future of the ‘Search’ experience.
Urban stores: Why Ikea is reintroducing mazes Americas Since 2018, Ikea’s urban expansion has been accompanied by a redesign of the customer journey. These stores, 4 times smaller than those in the suburbs,…
China: Harrods targets the ultra-rich with a private club in Shanghai Asia On 17 July, Harrods announced the evolution of “The Residence” concept (launched in 2020) with the creation of a private club for ultra-rich customers.…
