TikTok

As part of the adoption of the Online Safety law Social Media Minimum Age, voted on 28 November 2025, minors aged under 16 will no longer be able to access social networks in Australia from...

2 December 2025

Live shopping: Asos moves closer to social commerce to compete with TikTok Shop

After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars, down by 16% after down by 11% in 2023) launched Asos Live on October 2, a live shopping feature...

20 October 2025

U.S.A: ByteDance transfers control of TikTok to investor consortium

On September 25, Donald Trump signed an executive order mandating the sale of TikTok’s U.S. operations, a subsidiary of ByteDance (2024 revenue: US$155 billion, up by 38% year-on-year)...

7 October 2025

TikTok Shop: how to build a catalogue optimised for influencer strategies

What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France...

22 September 2025

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

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What readers clicked on the most last month.

Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”

Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...

11 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

How Cuisinella’s AI chatbot generates a rise by 21% of in-store appointments

To support “drive-to-store”, the Schmidt group subsidiary deployed an AI chatbot on the e-commerce site to improve conversion of in-store appointment bookings. For mind Retail, Daniel Freyd, Chief...

20 November 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025